Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to  showcasing its technical prowess, especially in the  fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.

Who Are The Final 84 Watches In The 2019 GPHG (Grand Prix d Horlogerie) Competition?

Armin Strom, GPHG

      The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG)  has announced its pre-selected watches — six in each of the categories — that will be going up…

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