Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to  showcasing its technical prowess, especially in the  fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.

Armin Strom Opens First-Ever Pop-Up Store

Armin Strom pop-up store

  Swiss watch brand Armin Strom — a leading independent brand that specializes in skeletonization and constant force, has opened its first-ever pop-up store that will remain open through June of 2021. Located in the middle of Zurich’s Old Town, the bright airy space is chocked with some of the finest Armin Strom timepieces, including…

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3 Reasons To Love The Armin Strom Lady Beat Watch

Armin Strom Lady Beat

Just last week, independent Swiss watch brand Armin Strom unveiled its first-ever “ladies” watch — developed for women and housing a completely new movement. The Armin Strom Lady Beat watch is all brains and lots of beauty. There is a lot to like about this watch (and maybe one thing I don’t like), so let…

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GPHG 2020 Finalists: Full List, 84 Nominees

GPHG 202

This year’s Grand Prix d’ Horlogerie de Geneve (GPHG)  — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition. The nominations have been selected by more than 350 members of the watchmaking community, from brand executives, to watchmakers, watch educators and leaders and journalists…

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Armin Strom Unveils 18-Karat Gold Gravity Equal Force Watch

Armin Strom Gravity Equal Force

    Armin Strom is a master at resonance, as well as at skeletonization. These two things come together beautifully in the Gravity Equal Force watch the brand first released in stainless steel last fall. Now, it brings this horological masterpiece to the forefront in 18-karat rose gold. Giving it a sophisticated appeal, Armin Strom…

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Video: Armin Strom Explains What Resonance Is and How It Works

Armin Strom Masterpieces Dual Time Resonance Sapphire Watch, SIHH 2019

Resonance. It’s a word we use in  watchmaking that — for some — is difficult to understand. We have written a lot about independent Swiss watch brand Armin Strom — masters at resonance. On multiple occasions we have tried to explain what resonance is and how it is achieved in watchmaking. Now, Armin Strom has…

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Armin Strom Gravity Equal Force Explained: Video

Armin Strom Gravity Equal Force

The most recent release from Armin Strom — the Gravity Equal Force — is an amazing timepiece. In all of its potential iterations, it is the sum of about 10 years of work by the young independent brand.  It is the culmination of amazing work in the field of constant and equal force, as well…

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