Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to  showcasing its technical prowess, especially in the  fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.

Introducing The Armin Strom Next-Generation Mirrored Force Resonance Watch

Armin Strom Mirrored Force Resonance – First Edition

  Once again the Swiss watch brand from Biel/Bienne, Armin Strom, releases a new generation of its Mirrored Force Resonance watch. This brand, a master at skeletonization, also mastered the art of precision isochronism with its resonance watches in 2016 and continues to create sophisticated mechanical marvels. The elegant new Mirrored Force Resonance  combines the…

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Armin Strom Unveils Pure Resonance Salmon Watch With Dial By Voutilainen

Armin Strom Pure Resonance Salmon Special Edition watch.

  It is always wonderful when independent watch brands collaborate to achieve the finest outcomes. The newest Armin Strom Pure Resonance Salmon Special Edition watch is a perfect example. The vintage-inspired salmon dial is handcrafted by master artisan  Kari Voutilainen. The new watch follows the Sky Blue dial and the green dial versions previously made…

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Why The Armin Strom Zeitgeist Is Destined For Watchmaking History Books

Armin Strom Zeitgeist

It wasn’t too long ago, in late 2021, that independent Swiss watch brand Armin Strom unveiled its one-of-la-kind Zeitgeist watch. The highly complicated $170,000 timepiece takes the concept of resonance technology to all new levels thanks to an innovative new system and years of research and development. This watch  has so many implications for aciieving…

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Armin Strom Opens First-Ever Pop-Up Store

Armin Strom pop-up store

  Swiss watch brand Armin Strom — a leading independent brand that specializes in skeletonization and constant force, has opened its first-ever pop-up store that will remain open through June of 2021. Located in the middle of Zurich’s Old Town, the bright airy space is chocked with some of the finest Armin Strom timepieces, including…

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3 Reasons To Love The Armin Strom Lady Beat Watch

Armin Strom Lady Beat

Just last week, independent Swiss watch brand Armin Strom unveiled its first-ever “ladies” watch — developed for women and housing a completely new movement. The Armin Strom Lady Beat watch is all brains and lots of beauty. There is a lot to like about this watch (and maybe one thing I don’t like), so let…

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GPHG 2020 Finalists: Full List, 84 Nominees

GPHG 202

This year’s Grand Prix d’ Horlogerie de Geneve (GPHG)  — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition. The nominations have been selected by more than 350 members of the watchmaking community, from brand executives, to watchmakers, watch educators and leaders and journalists…

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