“An iron knight ready to conquer time.” That’s the way Urwerk is billing its new UR-105M—officially introduced to the world just a few minutes ago in Geneva. I was lucky…
Up-to-the-minute news and announcements about watch brands and the watch industry.

Some People Just Don’t Understand Watch-Collecting Addicts
By David Dadian, watch collector, NJ “So, what is your favorite watch?” My friend asks knowing I have many. He sees the IWC catalog in my office and just shakes…
Watch Collectors Voice Opinions, Wish Lists and More
You may recall that just about a week ago, we announced here that we would be launching a new section: Watch Collectors’ Corner. Rather than have one single perspective from…
Would You Wear a Blue/Green Rolex? Introducing the Oyster Perpetual Milgauss Blue Z (video)
This watch is a winner. Now some may say that the blue and green combination is a bit odd, but we think it is a perfect color to take this…
How Did Jaeger-LeCoultre Reinvent its Past? A Tribute to the Geophysic
By Alex Lam The watch world is no stranger to trends, and one trend that has perhaps become most prevalent in recent years is the tribute watch. The tribute watch…
Independent, Family Run Companies Offer Mega Advantages: Introducing our Collector’s Corner
When we first created ATimelyPerspective just about three years ago, we knew we wanted to put our 30-plus years of experience in the watch industry to good use (For about…
Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World
By Samantha Walsh The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to…
The Power of the Press: Meet the Rolex Pepsi (original pics, prices)
It happened before the BaselWorld Fair even opened to the public. Just a couple of days before, a few members of the watch press got the first lo at the…
3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer
A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this…
We’re Officially Back: BaselWorld 2014, the Good, the Bad and the Ugly
This was a particularly long trip f or me. It always is. Basel is an eight-day marathon test of endurance of strength and memory. This year, however, I also went…
Orange You Glad Omega is Innovative? Introducing the World-Premiere Planet Ocean Orange Ceramic Watch at BaselWorld 2014
Omega is a watch brand synonymous with exploration and adventure, having ventured to the depths of the oceans and to outer space with NASA. To celebrate its successes in timing,…
Tudor Releases its Newest Heritage Black Bay
We know you those Tudor timepieces, so we are happy to bring you one of the newest – just unveiled here at BaselWorld 2014. The newest watch, the Heritage Black…
Jacob & Co Reinterprets Time with the Astronomia Tourbillon
Sometimes watches we see here at BaselWorld make us scratch our heads and wonder. The new Jacob & Co. Astronomia Tourbillon is one of those watches. To begin with –…
Ulysse Nardin Never Disappoints: Introducing the Imperial Blue and the Manufacture Perpetual Calendar
A leader in watchmaking complexities and a pioneer in developing silicium and other high technologies, Ulysse Nardin is a brand we expect great things from. And this company never disappoints. …
Freezing Antarctic Temperatures Don’t Stop Bremont: Meet the Supermarine Terra Nova at BaselWorld 2014
From a brand firmly rooted in the world of aviation, British-born and bred Bremont unveils an instrument of a different kind. Meet the new Supermarine Terra Nova chronometer. The watch…















