We watch rs – especially in America where we were persona non-grata during the Geneva Watch Days and the Asian Watches and Wonders shows — have all been starving for…
Up-to-the-minute news and announcements about watch brands and the watch industry.

James Marsden, Tom Brady Team Up For IWC ‘Born Of A Dream’ Videos
This summer, we brought our readers an interview with legendary quarterback Tom Brady, conducted after he had finished filming a movie with IWC called “Born of a Dream: A Boy…
GPHG 2020 Finalists: Full List, 84 Nominees
This year’s Grand Prix d’ Horlogerie de Geneve (GPHG) — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition.…
Rolex And Citizen Win US Open — Sort Of
Naomi Osaka Wins US Open Women’s Singles With the US Open taking place throughout the past 10 days in New York — without spectators — it was an interesting final…
Introducing The Watch And Tech Nerd’s Dream Book On Accutron
We are not kidding here. If you are an electronics nerd, a watch fanatic, a space-age r, the newest bo on a 60-year-old icon and on-going phenomenon will have you…
How The Luxury Watch World Is Surviving Covid-19: Geneva Watch Days
The world’s first watch exhibition of 2020 takes place this week in Geneva. The event, Geneva Watch Days, is being held in the city and was organized by several brands…
Video: Ulysse Nardin Supports Ocearch Shark Research And Rare Expedition
Just a few days ago, a special team of shark researchers and scientists left the waters off of Cape Cod, MA, and headed out to the greater Atlantic Ocean on…
Baselworld Becomes HourUniverse With Dates For 2021
Ok, I am not sure if it gets any hier than this. Baselworld has renamed itself “HourUniverse” — maybe that’s because, let’s face it, it is all about our watch…
Jaeger-LeCoultre Creates Master Ultra Thin Kingsman Knife Watch For Matthew Vaughn Movie
Swiss watch brand Jaeger-LeCoultre — along with Mr. Porter — launches a new limited-edition watch: the Master Ultra Thin Kingsman Knife watch that has been specially adapted for the upcoming…
Video: IWC Unveils Tom Brady Film, ‘Born Of A Dream,’ Watch It Here
Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed…
Watch Industry Loses Veteran Executive, Joseph Sindt
It is with a sad and heavy heart that I am writing this because I have lost a dear long-time friend, and the watch industry has lost a great veteran,…
The Millennium Watch Book: Pre-Order This Encyclopedia Of The First 20 Years Of This Century
Not too long ago, I was asked to contribute a chapter and some profiles for a huge undertaking: The Millennium Watch Bo. This is not the first time I have…
A New Steel Calatrava And A New $600 Million Patek Philippe Manufacture
The new Patek Philippe Manufacture was built over the course of five years to the total tune of CHF … [+] PATEK PHILIPPE It was just about 10 days ago…
Why This Year’s GPHG Seems Surreal, And What Happens Next
The 2020 Grand Prix d’Horlogerie de Genève is upon us. Considered by many to be the Oscars of the watch world, the event honors watchmaking at its finest. Each year…
Hands On With Both H. Moser x MB&F Collaboration Watches
Earlier today, two top independent Swiss watch brands, MB&F and H. Moser & Cie., announced the fruits of their recent collaboration: two new watches with some d DNA. I wrote…