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Armin Strom Unveils Masterpiece 2, World’s First Of Its Kind

By Roberta Naas / July 16, 2019
world first Armin Strom

Independent Swiss watch brand Armin Strom has been making incredible strides in the 300-year journey to perfect resonance. Now, as it celebrates its 10th anniversary of the Manufacture in Bern, the…

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6 years ago in

How Seiko Beat Out Rolex At The Championships, Wimbledon 2019

By Roberta Naas / July 15, 2019

It’s been a tough two weeks in England, where the 133rd edition of Wimbledon and Grand Slam tennis have been taking place. Not only did the world witness about a…

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6 years ago in

Rolex Serves Up Wimbledon

By Roberta Naas / July 11, 2019
Rolex Wimbledon

It all started on July 1 and ends on July 14: The Championships, Wimbledon.   There to time it all: Rolex.   In fact, Rolex has been the Official Timekeeper…

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6 years ago in

Six ‘Only Watch 2019’ Watches With Big Experiences Built In For The Winning Bidder

By Roberta Naas / July 9, 2019
Only Watch 2019 Hublot

This year, not only are top Swiss watch brands offering one-of-a-kind watches for the Only Watch 2019 auction to benefit charity (held on November 9), but also six of them…

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6 years ago in

The Complete List: 50 Watches Being Auctioned In The ‘Only Watch’ 2019 Event

By Roberta Naas / July 8, 2019
Only Watch MB&F

Every two years in the watch industry, something truly special happens: 50 top watch brands create a single timepiece to donate to the Only Watch Auction, with 99 percent of…

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6 years ago in

Top 5 Military-Inspired Watches: After All, We Fought For Our Independence

By Roberta Naas / July 4, 2019
MTM Special Ops watches

While most other watch writers in America are busy focusing on red, white and blue watches to help us celebrate American’s Independence this July 4th, I just couldn’t bring myself…

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6 years ago in

How Astronomy Influences Horology And Timekeeping

By Roberta Naas / July 3, 2019
Pendant alarm watch circa 1590 in the form of a sundial with compass for setting time. 

  Every year at the Salon International de la Haute Horlogerie (SIHH) exhibition in Geneva, the Federation of the Swiss Watch Industry creates a special exhibition around time and watches. Here, we…

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6 years ago in

Why More Watch Brands Are Opting For Summits Instead Of Watch Shows

By Roberta Naas / July 1, 2019
Swatch Group Time To Move event.

Recently, LVMH announced that it will hold its first Group watch exhibition in Dubai in January of 2020. The company was fast to add that it was not leaving Baselworld,…

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6 years ago in

Four Tips For Taking Care Of Your Mechanical Watch

By Roberta Naas / June 28, 2019
watch crystals

 Purchasing a luxury watch can be an exciting time — whether it’s your first watch or your fifth watch. Once home, however, you will need to properly take care of your…

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6 years ago in

Understanding What Different Types of ‘Meters’ Mean In Watchmaking

By Roberta Naas / June 27, 2019
Longines Telemeter Chronograph

In the world of watchmaking, the word  “Meters” seems to be somewhat overused — causing a little bit of confusion about what  a chronometer, a telemeter, pulsometer and other types…

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6 years ago in

HYT Unveils $75,000 Soonow Watches

By Roberta Naas / June 26, 2019
HYT Soonow

For those who HYT — the watch brand with fluid to indicate time — you will either or hate the all-new Soonow collection. Playing off of the skull concept (not…

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6 years ago in

Introducing The New $165,000 MB&F HM7 Aquapod Platinum Red

By Roberta Naas / June 25, 2019
MB&F HM7 Aquapod Platinum Red

It was in 2017 that MB&F unveiled its first HM 7 Aquapod (jellyfish) watch in Titanium Blue that wowed the world . Later variations included Red Gold and Titanium Green variants.…

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6 years ago in

In Stores Now: Hermès Galop d’Hermès Watch Collection

By Roberta Naas / June 24, 2019
Galop d' Hermes

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Hermès has long been known for its artistic style and its equestrian roots. The brand began…

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6 years ago in

Breitling Unveils Premier Norton Edition Watch In Cooperation With Norton Motorcycles

By Roberta Naas / June 21, 2019

Earlier this week in New York, Breitling celebrated the arrival of the all-new Breitling Premier Norton Edition watch at an exclusive event in New York. Also present were Breitling’s “Cinema…

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6 years ago in

Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

By Roberta Naas / June 20, 2019
Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of…

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6 years ago in
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Roberta Naas
Roberta Naas
Veteran watch journalist and author of 6 books on watches.
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