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Piaget Launches Possession Campaign With Model Olivia Palermo

By Roberta Naas / May 23, 2018
Olivia Palermo, shot on location in Dubai by Sebastian Kim for the new Piaget Possession campaign.

Over the many years that I have known Piaget and its marketing directives, I have witnessed the brand form lasting relationships with a host of celebrities and stars. In fact,…

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6 years ago in

Was $150,000 Paid For Urwerk Watch Worn by Robert Downey Jr. in Spider-Man Enough?

By Roberta Naas / May 21, 2018
Urwerk UR-110 RG sold at auction for $150,000. It was the watch worn by Robert Downey Jr. in Spider-Man Homecoming last year.

Just last week on my Perfect Timing column on Forbes.com, I wrote about the Urwerk watch worn by Robert Downey Jr. in the Spider-Man Homecoming 2017 movie — the Urwerk UR-110…

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6 years ago in

Hands On With the TAG Heuer Monaco Bamford Watch in Aquablue

By Roberta Naas / May 18, 2018
TAG Heuer Monaco Bamford watch

During Baselworld,  TAG Heuer showed off its newest collaboration with Bamford Watch Department, the company known for tricking out watches according to individual desires.  The new TAG Heuer Monaco Bamford…

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6 years ago in

Artist Shepard Fairey Joins Hublot, Creates Big Bang Meca-10 Shepard Fairey Watch

By Roberta Naas / May 17, 2018
Hublot Meca-10 Shepard Fairey watches.

Artist and activist Shepard Fairey joins forces with Hublot. For the complete story on the partnership, visit my Perfect Timing column on Forbes.com. In the meantime, we bring you the…

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6 years ago in

Breaking News: Richemont Group Launches New Watch Brand Called Baume

By Roberta Naas / May 15, 2018
The new Baume brand is considered genderless and utilizes only sustainable, recycled and up-cycled materials.

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is…

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6 years ago in

Worn & Wound’s First West Coast Wind-Up Show Happens This Weekend in San Francisco

By Roberta Naas / May 15, 2018
Oris Divers Sixty Five. Oris is a partner sponsor of the Worn & Wound Wind-Up show.

Beginning this Friday, May 18, than two dozen interesting independent watch brands — most with retail prices  lower than $5,000 — will flock to  San Francisco’s Chandran Gallery to showcase…

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6 years ago in

Hands On With The World’s Most Complex Chronograph: A. Lange & Sohne Triple Split Watch

By Roberta Naas / May 11, 2018
A. Lange & Sohne Triple Split chronograph.

German brand A. Lange & Sohne continues to be an innovator in the haute horlogerie community. This year, the brand once again tops its own records, setting a new benchmark…

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6 years ago in

The Rise of Metiers D’ Arts Watches, And Four Artistic Dials Unveiled in 2018 (Piaget, Cartier, Louis Moinet, ArtyA)

By Roberta Naas / May 10, 2018
Piaget Altiplano Tourbillon watches made with marquetry gemstone dials (malachite, lapis lazuli).

Not too long ago, I wrote a guest editorial for Swisstime.Ch … a powerful reference for Swiss watch for a couple of decades.  It was about the concept of the…

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6 years ago in

Actor Robert Downey Jr., AKA Ironman, Dons Devon Tread F1 Watch in Avengers: Infinity War Movie

By Roberta Naas / May 9, 2018
Devon Tread F1 watch worn by Robert Downey Jr. in the Avengers: Infinity War movie.

A box office hit on its opening weekend, Avengers: Infinity War continues to attract s of the super heroes. In addition to the celebrities that are shining on the big screen in…

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6 years ago in

Behind The Scenes Of The 144th Kentucky Derby With Longines

By Roberta Naas / May 8, 2018
Justify, ridden by jockey Mike Smith, wins the 144th Kentucky Derby, the wettest in history, on Saturday, May 5, 2018, at Churchill Downs in Louisville, Ky. Longines, the Swiss watch manufacturer known for its luxury timepieces, is the Official Watch and Timekeeper of the 144th annual Kentucky Derby. (Photo by Diane Bondareff/Invision for Longines/AP Images)

This past weekend I had the wonderful fortune of being invited by Longines to the famed Kentucky Derby. In the middle of America – Louisville, Kentucky, to be exact –…

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6 years ago in

Hands On With The Mesmerizing Corum Bubble Central Tourbillon Watch (Video)

By Roberta Naas / May 4, 2018
Corum Bubble 27mm Central Tourbillon (Swoosh) watch.

There were some really interesting new tourbillons watches introduced at Baselworld this year, but one of the outstanding watches comes in the form of a  bed Corum Bubble: the Corum…

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6 years ago in

Introducing — And Hands On With — The Incredible New Bovet Recital 22 Grand Recital $470,000 Watch

By Roberta Naas / May 3, 2018
The three-dimensional aspect of the Bovet Recital 22 Grand Recital watch is beautifully visible via the sapphire crystals.

Once again the independent Swiss watch brand Bovet 1822 brings us one of the most spectacular watches of the year in the all-new Recital 22 Grand Recital watch. Several years…

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6 years ago in

Zeroing In On Watch Brand Trends, Challenges And Even Smart Watches

By Roberta Naas / May 1, 2018
Roberta Naas (photo: Roger Ruegger)

Not too long ago, Fifty One East Magazine conducted an interview with ATimelyPerspective founder and editor, Roberta Naas, about the state of the watch industry. That  interview was published a…

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6 years ago in

Bulgari, Official Jeweler of Tribeca Film Festival, Unveils Two Films About Independent Women

By Roberta Naas / April 30, 2018
Bulgari released a film called "The Litas" about women belonging to this motorcycle club, for Tribeca Film Festival.

Yesterday, the Tribeca Film Festival (TFF) came to a close.  The highly successful event had a new feature this year. Bulgari was named the Official Jeweler of TFF — a…

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6 years ago in

Bulova Unveils “A History Of Firsts” Coffee Table Book By 10 Acclaimed Authors, Including Nile Rodgers

By Roberta Naas / April 27, 2018
"Bulova: A History of Firsts" published by Assouline, edited by Aaron Sigmond and written by 10 contributing authors.

Let’s get something out of the way right up front. I am not new to authoring chapters or entire bos. In fact, I have written six bos on the history…

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6 years ago in
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Roberta Naas
Roberta Naas
Veteran watch journalist and author of 6 books on watches.
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