Over the many years that I have known Piaget and its marketing directives, I have witnessed the brand form lasting relationships with a host of celebrities and stars. In fact, I have even met many of those celebrities during the brand’s heyday involvement in celebrity polo tournaments. Now, Piaget announces an all-new marketing campaign for its beloved Possession collection of watches and jewelry. That campaign– the third collaboration for the brand — features the effortlessly beautiful model and style icon, Olivia Palermo.
Palermo will wear Possession bracelets, rings and watches in ads with dynamic backdrops that captivate consumers with their versatile appeal. This concept reflects the versatility and whimsical attitude of the Possession collection with its turning rings. First unveiled to the world as at the playful, moveable collection of jewelry — with rotating rings that turn in opposite directions — the Possession line has come to represent a statement piece for the independent woman who is constantly on the move. Olivia Palermo also demonstrates this concept, as a model, creative director, philanthropist and entrepreneur who holds many different roles in the world of fashion.
The Possession collection continues to evolve with new highly feminine pieces, but for this third collaboration between Palermo and Piaget, the brand gave Palermo free liberty to create her own looks. She worked with an interplay of colors for the looks depicted in the campaign, which is shot by renowned photographer Sebastian Kim on location in Dubai.