Ok so here we are in Las Vegas at the Jaeger-LeCoultre Boutique at the Wynn for the unveiling of a top-secret timepiece. It is an amazing Master Ultra-Thin Perpetual Calendar!…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Complicated Watches: MB&F Unveils Horological Machine HM4 Final Edition
As with most pieces Max Busser and MB&F releases – the new HM4 Final Edition is a work of complex artistry and excellence. The bold watch takes direct inspiration from…
Complicated Watches: Harry Winston’s Histoire de Tourbillon 4
This year marks the fourth year that the esteemed Harry Winston brand releases the Histoire de Tourbillon – this time the Histoire de Tourbillon 4 — one of the most…
Blancpain and 3-Star Michelin Chef, Humm, at Eleven Madison Park
Many of the world’s top watch brands align themselves with top chefs. The relationship seems natural – fine dining, fine watches. Blancpain and three-Michelin-star chef Daniel Humm see it as…
Affordable Watches:88 Rue Du Rhone – Another New Kid on the Block
Continuing with our affordable Swiss-made watch portion of the week, we bring you the recently launched 88 Rue Du Rhone brand. This affordable Swiss-made collection is created by the Raymond…
Off the Cuff: Affordable Digital Reflex Watches
By Kyle Lyon From the moment I turned it on, the bright blue LED lights blinked with energy. A sense of excitement rushed over me. Surrounded with a gel-like rubber…
Patek Philippe New York – Just Like Being in Geneva
Earlier this week, Patek Philippe celebrated the official opening of its new offices and watch service department in New York City. High above Rockefeller Center, with a superb view of…
Watch Education: What Exactly is a Perpetual Calendar Watch?
One of the most sought-after complications on today’s watch market is the perpetual calendar. These sophisticated time trackers typically hold calibers with anywhere from 300 to 600 pieces and command…
Introducing Thomas Prescher’s Second Watch of the Nemo Series
We’ve written about this ingenious independent watchmaker several times before. Thomas Prescher is a man who follows his own drum beat. Inspired by Jules Verne’s 10,000 Leagues Under the Sea,…
Chopard Unveils its L.U.C XPS Poincon de Genève Watch
As it opens its newest boutique on Rue du Rhone in Geneva, Chopard unveils the new L.U.C XPS watch in platinum with a stunning midnight blue dial. The ultra-thin watch…
Introducing Cartier’s Dial Art
This year Cartier reverts to history — reinterpreting ancient arts into watch dial formats that leave us all a bit jealous of those who can afford to buy these masterpieces,…
Audemars Piguet in Michael Bastian’s Runway Show
Last week, during New York City’s fashion week, Audemars Piguet was seen on the runway with Michael Bastian – for the third consecutive season. Bastian, named 2011CFDA Menswear Designer of…
Maurice de Mauriac’s Barenia Leather Straps
Smooth to the touch, inviting to the eye, intriguing on the wrist – all descriptions of the newest Maurice de Mauriac Barenia leather NATO straps. These custom made straps for…
A Moment in time with Daniel Dreifuss of Maurice de Mauriac
For a small watch brand, Maurice de Mauriac has one very big presence. This brand, which we have written about before here, has made amazing strides in its 16 years…
Watch Education: Understanding Enamel Dial Work
There are a host of mediums that top-tier watch brands use to achieve art for the wrist, and those venues are constantly evolving and taking on new shape and form,…