If you watch television, you may have already seen the newest “precision” commercial by GMC. The spot touts the fact that the “well put together man is said to be…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Hands On with the Ulysse Nardin Proprietary Anchor Tourbillon
While BaselWorld wrapped up four months ago in March, we are finally starting to see some of those great unveilings making their way to stores. Among them: Ulysse Nardin’s new Anchor escapement…
Introducing the Linde Werdelin Oktopus Frogman — Made in Cooperation with the Frogman Corps.
Today in Switzerland, Linde Werdelin unveiled its newest timepiece: Oktopus Frogman. For those unfamiliar, the Frogman Corps (Frømandskorpset) are a Naval Special Operations Force in the Danish Military. It is…
Off the Cuff: Close Up with the Clerc Hydroscaph H1
Recently I wore a watch I never really thought I would wear. I was testing out the Clerc Hydroscaph H1 C.O.S.C certified automatic chronometer. One of the reasons I never…
Up Close with the Manufacture Royale 1770 Voltige – an Acrobat in Motion
Manufacture Royale –a five-year-old brand brand with roots dating back to Voltaire and the Age of Enlightenment — has been on the cutting edge of aesthetics and technology since its…
Rolex, Audemars Piguet and Seiko – On Court Together at Wimbledon for Big Wins
It was a grand slam weekend in tennis! With smashing results: Novak Djovic beat Roger Federer in the Wimbledon 2015 men’s singles final. This marks Djovic’s second consecutive year winning…
What Has 771 Parts, Retails for Just about $450,000 and Is Coming to Stores Very Soon? Up Close with the A. Lange & Sohne Zeitwerk Minute Repeater
By Gordon Henderson When A. Lange & Sohne launched the Zeitwerk in 2009 and unveiled its digital display, the brand created an aesthetic that was something truly different from not…
Affordable Watches: Nixon Unveils Star Wars™ Watches- Available for Sale for just 5 Days
While the game-changing minds that first invented Star Wars may not have envisioned a $375 affordable watch as a grand accessory for galaxy troopers, the playing field has changed. Now,…
VIDEO: Omega Watches: “The Collection” Depicts Brand’s Diversity
Watches are made for all sorts of purposes. Some are purely for style. Some are created for divers, others for climbers or even pilots. Many of us acquire these sorts…
Audemars Piguet’s Brand Ambassador Bernd Wiesberger Wins Big
It was a big moment for Audemars Piguet brand ambassador and golfer Bernd Wiesberger when he lifted the heavy trophy in celebration of his win of the Alstom Open de…
Hands On with the Arnold & Son Constant Force Tourbillon
By Gordon Henderson Horology, at its core, is all about the pursuit of accuracy through mechanical timepieces. In that pursuit, the development of systems that eliminate any stimuli that detract…
Celebrate the 4th of July with 4 Made-in-America Red, White and Blue Watches
This weekend we celebrate the 4th of July – Independence Day – to honor America’s hard-won independence from Great Britain and our adoption of the Declaration of Independence. While fireworks…
Affordable Watches: Ritmo Mundo Unveils Racer Quartz Chrono Line for Men and Women
Ritmo Mundo is a brand that manages to deliver affordability with class and style time and again. Having partnerships with sporting events, teams and people such as LA Galaxy, Petra Kvitova, and Indy…
Jaeger-LeCoultre Master Ultra Thin Tourbillon Packs a Powerful Punch
When it comes to ultra thin timepieces, Jaeger-LeCoutre is no stranger in the craft. We’ve brought you the news on their previous creations like the Master Ultra-Thin Perpetual Calendar and the Ultra…
OK Men, This one is for the Women: Christophe Claret Unveils Marguerite
Earlier today in Switzerland, Christophe Claret unveiled his second watch dedicated to women. Called Marguerite, the watch is inspired by the floral elegance of his first women’s timepiece, Margot, unveiled…
















