As is typical with Audemars Piguet, the brand takes a leap of faith in terms of creativity and technical innovation, and – as is typical of the independently owned…
Audemars Piguet Unveils Yellow Gold Royal Oak Perpetual Calendar
Considered one of the “Holy Grail” watch brands, Swiss brand Audemars Piguet is a large privately owned company with its own Foundation. This autonomy enables the brand to consistently push the envelop in terms of research and development. Among its key collections are the Audemrs Piguet Code 11:59, the legendary Royal Oak series that was first designed by the famed Gerald Genta, the extended series called the Royal Oak Offshore and more.
Behind the Scenes: A Moment in Time with an Audemars Piguet Master Watchmaker
It is no secret that independent watch brand Audemars Piguet is at the top of the haute horology age. This brand focuses clearly on innovative design, technological developments and superb…
Audemars Piguet Unveils Royal Oak Perpetual Calendar, Thin and Precise for More Than 125 Years
Perpetual calendars are a much-coveted complication amongst watch collectors. They have also been a part of the DNA of Audemars Piguet for decades. Before we tell you all about that legacy,…
Audemars Piguet Hosts Grand Slam Pre-US Open Tennis Championship Event in NYC with Serena Williams, Stan Wawrinka
Last week, I had the grand experience of joining Audemars Piguet on the High of The Standard hotel in New York, where the brand hosted a ed doubles virtual tennis tournament and…
Audemars Piguet’s Brand Ambassador Bernd Wiesberger Wins Big
It was a big moment for Audemars Piguet brand ambassador and golfer Bernd Wiesberger when he lifted the heavy trophy in celebration of his win of the Alstom Open de…
Introducing the World’s First Mechanical Watch Built for MotorSports: Audemars Piguet Royal Oak Laptimer Michael Schumacher
It has been five years in the making. The concept was the brainchild of legendary racecar driver Michael Schumacher. Now, Audemars Piguet introduces a world’s first in mechanical timepieces: the…
Suck it Up, Guys. This One is for the Women: Introducing the Audemars Piguet Diamond Punk
It isn’t every day someone calls you a punk and you are proud of it … especially if you are a luxury watch company. However, Audemars Piguet is proud of…
Audemars Piguet Unveils New Millenary Watches with In-House Movement – for Women
By Gordon Henderson After three years of development in its quest to target the under-served women’s high-end watch market, Audemars Piaget has unveiled several impressive all-new Millenary watches. In…
Audemars Piguet Ambassadors Serena Williams and Ian Poulter Raise the Bar
By Dan O’ Rourke Throughout the past week in sports, two big names have set even higher standards for themselves when it comes to measuring performance and perfection. Most notably…
A Retrospective of SIHH as it Celebrates 25 Years in 2015
Later this month, the Salon International d’la Haute Horlogerie (SIHH) opens its doors to thousands of invited guests from around the world as 16 luxury brand exhibitors unveil their newest timepieces…
When Sound Breaks New Barriers: Why it Took Audemars Piguet 8 Years to Build the Royal Oak Acoustic Concept Watch (Pre-SIHH 2015)
With the soon-to-be officially released 2015 concept watch by Audemars Piguet – the notion of sound in a wristwatch booms. And while the sound of the new Royal Oak Acoustic…
Walking with Theo Jansen’s Strandbeests at ArtBasel Miami with Audemars Piguet (video)
When Audemars Piguet announced its sponsorship of the Theo Jansen’s Strandbeests (along with the Peabody Museum), I was thrilled – mostly because I art and I the concept of Jansen’s…
Larger-than-Life Strandbeests from Theo Jansen Walk Miami Beach with Audemars Piguet
We’ve covered the esteemed brand of Audemars Piguet time and again here – but now we bring you something truly unusual. Audemars Piguet—Associate Partner of Art Basel – has announced…
Off the Cuff: The Audemars Piguet Royal Oak Chronograph
Everyone once in a while we wear a watch that just makes us stop and think about the watchmaking industry as a whole – about history and about legends. This…
Audemars Piguet Slated to Unveil New Royal Oak Offshore Self-winding Tourbillon Chronograph at Watches and Wonders
By Isaac Wingold For the second year of the Watches and Wonders Hong Kong horology fair, coming up late in September, Audemars Piguet is back — in a big way.…