Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to  showcasing its technical prowess, especially in the  fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.

GPHG 2020 Finalists: Full List, 84 Nominees

GPHG 202

This year’s Grand Prix d’ Horlogerie de Geneve (GPHG)  — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition.…

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