Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions

Roberta Naas, Corum

Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…

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Armin Strom Gravity Equal Force Explained: Video

Armin Strom Gravity Equal Force

The most recent release from Armin Strom — the Gravity Equal Force — is an amazing timepiece. In all of its potential iterations, it is the sum of about 10 years of work by the young independent brand.  It is the culmination of amazing work in the field of constant and equal force, as well…

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Video: Kerbedanz Maximus Tourbillon Explained

Kerbedanz Maximus Tourbillon

A relatively young brand by watchmaking standards, Kerbedanz is an independent Swiss brand that creates some of the most alluring and artistic watches on the luxury market. Additionally, its pieces are all created in very limited numbers. Such is the case with the Maximus Tourbillon, the world’s largest tourbillon, which is created in a limited…

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Video: Thierry Collot Of Zenith Explains The El Primero Chronomaster 2

Zenith limited edition El Primero Chronomaster 2

Recently, we had some time to catch up with Zenith USA head, Thierry Collot, who took the time to explain the brand’s recently released El Primero Chronomaster 2 (available with either a blue or black bezel). The watch demonstrates the brand’s incredible accuracy in timekeeping and is an evolution of its El Primero mechanical caliber…

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Video: Corum Teases ‘Risk Is The Reward’ Campaign, American Journalist Roberta Naas Weighs In

Corum, Roberta Naas

As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955.  To help tease the campaign, Corum asked particular journalists and personalities from around…

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Hands On/Video: Oris Carysfort Reef Limited Edition 18K Gold Watch Benefitting Coral Restoration Foundation

Oris Carysfort Reef Limited Edition watch

This past weekend at the Ocean Reef Club’s All Charities Weekend,  a special numbered-edition of the all-new Oris Carysfort Reef Limited Edition 18-karat gold watch was included in the event’s auctions in an effort to benefit the Coral Restoration Foundation’s efforts to restore the Carysfort coral reef. (The #2 watch will be auctioned at another…

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