To those in the know, Rolex is all about precision and performance, and for the unveiling earlier this year of its newest Oyster Perpetual Rolex Deepsea watch, the brand pulled…

Going On Now: Bob’s Watches Rolex Auction — No Buyer’s Premium
The auction opened today, offers only Rolex watches, and has no buyer’s premium. That’s right … if you are in the market for a special Rolex, Bob’s Watches may be…
Rolex Wraps Up Monterey Classic Car Week With Concours d’ Elegance Best Of Show Going To Alfa Romero 8C
Monterey Classic Car Week wraps up, after four days of incredible events, tours and races that showcase the finest vintage cars in the world. Throughout the entire four days, Rolex…
Swatch Group Leaves Baselworld Fair Says Nick Hayek — Breaking Watch Industry News
In big news, the Swatch Group has announced that it will not be returning to exhibit at Baselworld 2019. Nick Hayek, CEO of the Swatch Group, said that all of…
Rolex New Guard Golfers Head Into The Open at Carnoustie
Beginning today and running until the 21st of July, the 147th Open at Carnoustie Golf Links promises to be challenging. In fact, the course on Scotland’s Angus coast is known…
Seiko and Rolex Brand Ambassadors, Djokovic and Kerber, Win The Championships at Wimbledon
It’s a wrap. The Championships at Wimbledon have new winners in the men’s and women’s singles and both are watch brand ambassadors. Novak Djovic takes the Grand Slam title (his…
Fortuna Sells $2.2 Million at Summer Auctions, Including Quarter-Million-Dollar Rolex ‘Paul Newman’ Watch
The relatively new auction house of Fortuna held its two-day Summer Auctions this past weekend, which included its first-ever Important Watches auction. In total, the New York auction sales revenue…
Rolex Celebrates 40 Years of Tennis At Wimbledon 2018
Luxury Swiss watch brand, Rolex, celebrates 40 years of deep commitment to tennis at this year’s Wimbledon Grand Slam tournaments, which run until July 15, 2018. In fact, The…
World Oceans Day: Rolex Defies the Elements, Goes Deep Into Ocean Exploration
Rolex has long been involved in the worlds of pioneering and exploration. This is the brand that has gone to the highest heights on the wrists of explorers conquering Mt.…
Phillips To Auction $3Million+ Rolex Cosmograph Daytona “The Unicorn” Ref. 6265
What may well be the only known vintage Rolex Cosmograph Daytona in 18-karat white gold with white gold bracelet, “The Unicorn” Reference 6265, is going up for auction by Phillips…
Rolex Brand Ambassador Roger Federer Reclaims World No. 1 Ranking in Tennis
Our second brand ambassador related post of today (two coming shortly) revolves around two very famous names: Rolex and Roger Federer. We were thrilled to see that this past weekend…
Take Our President’s Day Quiz: Rolex, Heuer, Timex And More
Today is President’s Day in the good old USA. In honor of that, we are bringing back one of our favorite post of the past: our President’s Day Quiz. Test…
Rolex Official Timekeeper Of 56th Edition of Rolex 24 At Daytona This Weekend
Despite my disappointment in being unable to join Rolex for the 2018 Rolex 24 at Daytona, I can’t deny that watching in on TV was also a thrill. For me,…
Tennis Great And Rolex Brand Ambassador, Roger Federer, Wins Sixth Australian Open
Winning his 20th Grand Slam title yesterday, the 36-year-old Roger Federer also to his sixth Australian Open win and demonstrated once again his incredible athletic excellence. The Swiss tennis champion…
Year in Review: This Year Rolex Celebrates 50 Years of Golf
For the past eight years, I have contributed annually to the special watch insert in the New York Times: Watch Your Times. This year, I had the distinct honor of writing…