Just a couple of weeks ago, I had the great opportunity to accompany Rolex to the famed Rolex 24 at Daytona endurance races. The weekend was wrought with rain and winds that soaked Daytona International Speedway during the second day of the Rolex 24 At Daytona, but it was just one more challenge for top drivers. It was the first time that two red flags halted racing and that International Motor Sports Association (IMSA) called the race over 10 minutes prior to the scheduled 24-hour checkered flag time. Still, the 50th season of the Rolex 24 at Daytona was a blast, with Fernando Alonso taking his first overall win. In Victory Lane, the winners in all categories received their coveted Rolex Oyster Perpetual Cosmograph Daytona watches — a highlight of the race. Here we bring you a pictorial of the weekend.
As early as the 1930’s Rolex watches were seen on the wrists of drivers who identified the brand’s precision and exceptional excellence as akin to their sport. Sir Malcolm Campbell wore his Rolex when he set the fastest official time recorded at Daytona Beach in 1935 at the wheel of the famed Bluebird racing car.
It was 27 years ago in 1992 that Rolex formally partnered with Daytona International Speedwayas the Title Sponsor and Official Timepiece of the 24-hour endurance races known today as Rolex 24 At Daytona.