Conor McGregor Buys $1Million Jacob & Co. Watch, Eyes Erotic Watch, Too

Conor McGregor, Jacob & Co., erotic watches

Mixed martial arts champ Conor McGregor is known for his in-your-face style and boldness. That may be why some people in the world aren’t too shocked by McGregor’s newest watch purchase, which he showed off days before losing the UFC 257 fight against Dustin Poirier. The 32-year-old MMA fighter spent $1 million on a Jacob &…

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Jacob & Co. Offers Everest Expedition Trip With Explorer Johan Ernst Nilson With Purchase of Astronomia Mount Everest Watch

Jacob & Co. Astronomia Mt. Everest created with explorer Johan Ernst Nilson

There’s a lot going on with the newest Jacob & Co. Astronomia Tourbillon. In fact, one might say the Astronomia Mount Everest watch tops all other Astronomia watches. Partnering with Swedish explorer and environmentalist, Johan Ernst Nilson, Jacob & Co. creates a limited edition watch that actually has a piece of rock from the legendary…

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Why The Jacob & Co. $1 Million Twin Turbo Furious Bugatti La Montre Noire Is A Collector’s Watch

Jacob & Co, Bugatti

Once again, Jacob & Co. wows us with its watchmaking prowess and cool design aesthetic. This time, the brand takes inspiration from a mythical Bugatti car gone missing  — and the end result is a startling $1 million watch. It was just last year that Jacob & Co. signed a deal with Bugatti to create…

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GPHG 2020 Finalists: Full List, 84 Nominees

GPHG 202

This year’s Grand Prix d’ Horlogerie de Geneve (GPHG)  — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition. The nominations have been selected by more than 350 members of the watchmaking community, from brand executives, to watchmakers, watch educators and leaders and journalists…

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Jacob & Co. Continues the Scarface Saga With $360,000 Opera Watch

Jacob & Co Opera Scarface

Jacob & Co. has a nice relationship with the American cult movies of the 20th century. One in particular: Scarface. Now, the brand releases an all-new Scarface watch that plays the movie theme song, Bolivia Theme, on demand.  Recently we wrote about this watch in depth in our Perfect Timing column on Forbes. Now we…

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Why The Jacob & Co. Twin Turbo Furious Bugatti 300+ Costs $580,000

Jacob & Co. Twin Turbo Furious Bugatti 300+

  Recently, Jacob & Co. announced its newest watch in the just-over one-year-long relationship with Bugatti:  the Twin Turbo Furious Bugatti 300+. It retails for  $580,000 and honors the Bugatti Chiron Super Sport 300+ — the car that broke the 300 mile-per hour barrier. Le Mans winner and the official test driver of the new…

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