Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
With the new Mirrored Force Resonance Zeitgeist 1665, Armin Strom reimagines a pivotal moment in horological history — when, in 1665, Christiaan Huygens first explored the concept of constant force.…
When WatchTime New York first opened its doors in 2015, it was a bold idea: a watch event that welcomed the public, put collectors face to face with brand executives,…
Earlier this year, Swiss independent brand Armin Strom quietly unveiled a world’s first: an on-demand pointer date watch that indicates the date on the bezel with the press of a…
In a horological landscape increasingly focused on transparency, depth, and architectural design, Armin Strom once again asserts its mastery of technology and aesthetics with the new Gravity Equal Force Ultimate…
During Watches & Wonders Geneva earlier this year, Armin Strom introduced a striking new iteration of its One Week Skeleton—this time in lightweight titanium with enhanced skeletonization – making it…
Independent Swiss watch brand Armin Strom has once again pushed the boundaries of horological innovation – something it does frequently – quietly and without too much fanfare. While flying under…
The year that Armin Strom unveiled his first eponymous watch brand at Baselworld, 1984, I visited him. It was my first time at the show, as well. He was kind…
Pantone may have crowned PANTONE 17-1230 Mocha Mousse as the official Color of the Year for 2025, but the watchmaking world has long been ahead of this trend. Shades of…
Recently, at WatchTime New York 2024, I got to go hands-on with the absolutely stunning new Armin Strom Dual Time GMT Resonance First Edition watch, and the design, technology and…
WatchTime New York 2024 held this past weekend wrapped up another successful edition, bringing together over 2,500 collectors, watch aficionados, and industry professionals at Gotham Hall in Manhattan. The event,…
Swiss independent watch brand, Armin Strom, has taken a bold step forward as it continues to commemorate the 15th anniversary of its fully integrated Manufacture. The brand, renowned for its…
Independent Swiss brand Armin Strom proudly presents the One Week Manufacture Edition. This limited series of 100 pieces celebrates the company’s rich legacy and innovative spirit. The new model, housed…
Somehow for me, having been in the watch industry for decades, it is difficult to imagine that independent Swiss watch brand Armin Strom – as we know it today –…
Armin Strom, independent watchmaker from Biel/Bienne that this year celebrates its 15th anniversary, once again pushes the boundaries of haute horlogerie with the launch of its latest masterpiece, the Gravity…
In the heart of Armin Strom’s workshop, where meticulous craftsmanship meets the relentless pursuit of perfection, the story unfolds like the delicate tick-tock of a handcrafted timepiece. At the helm…