Richard Mille Joins Forces With Scuderia Ferrari

Richard Mille, Ferrari

This year is shaping up to be an exciting one from a cars-and-watches perspective. Earlier this month we announced the new relationship between Girard-Perregaux and Aston Martin, and before that TAG Heuer announced its partnership with Porsche — both with racing team involvements. Now, independent watch brand Richard Mille has announced a multi-year agreement with…

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Girard-Perregaux Teams With Aston Martin

Girard-Perregaux teams with Aston Martin

In big news today, Swiss watch brand Girard-Perregaux announces that it has teamed with Aston Martin as the Official Watch Partner for the British luxury automobile manufacturer.  This is big news, as it restores Girard-Perregaux’s affiliation with the world of car racing — something that its previous owner, Gino (Luigi) Macaluso first started. He had been…

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Three Reasons Why The TAG Heuer, Porsche Partnership Works

TAG Heuer Carrera Porsche Chronograph

Just last week, TAG Heuer and Porsche raced ahead and announced a long-term partnership to work together on collaborations. It seems that everyone was quick to rush to report the new affiliation. I, on the other hand, waited until all the fanfare slowed so that I could take a closer look at it and why…

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Introducing Wilbur Watches Launch Edition: Race Fuel Only

Wilbur Launch Edition watch

It may be 2021, but that doesn’t stop us from looking at some great watches that were unveiled in 2020 and that are on the market now, especially when they are truly exciting pieces. Such is the case with the newest Wilbur Watches Launch edition. Jason Wilbur, designer extraordinaire who has designed everything from concept…

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Steve McQueen’s Heuer Monaco Worn In 1971 Film, Le Mans, To Be Auctioned by Phillips

Steve McQueen, LeMans

Steve McQueen put time on the map – at least for TAG Heuer back in the 1970’s  when he wore the Monaco in the film Le Mans. McQueen was an avid racecar driver in addition to being a superb actor and he did his own driving in that movie.  Now, the watch he wore –…

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Introducing The New Sport Carrera Chronograph 160 Years Special Edition Watches

TAG HEUER Carrera

  As part of its ongoing efforts to celebrate its 160th anniversary, TAG Heuer continues to focus on the Carrera collection. Today, the brand unveils the all-new TAG Heuer Sport Chronograph Carrera 160 Years Special Edition watches. They are inspired by a timepiece from the mid-1960’s that was a celebrated watch in its day. The “Dato…

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