so many top watch brands that are opening new flagship stores, IWC Schaffhausen, proudly unveils its latest marvel: the flagship boutique on Madison Avenue, New York City. This boutique epitomizes…
A Closer Look At The TAG Heuer Formula 1 X Kith Watches And The Partnership
(Portions of this article by Roberta Naas first appeared on Forbes.com.) It was billed as a relaunch of the bed Formula 1 watch that TAG Heuer first unveiled to the…
Behind The Scenes OF Miami Grand Prix F1 With H. Moser, BWT Alpine F1
Richard Mille to two spots in the top three of the Miami Grand Prix Formula 1 race yesterday. TAG Heuer was flanked in the middle by Mille, while H. Moser…
H. Moser Boldly Goes Pink For 2024 Miami Grand Prix, BTW Alpine F1 Team
With the 2024 Miami F1 Grand Prix this weekend, H. Moser & Cie., partnering with Alpine Motor Sports and the BTW Alpine Team, unveils the new Streamr Cylindrical Tourbillon…
A Closer Look At The H. Moser Streamliner Cylindrical Tourbillon Skeleton Alpine
Later this week, in Miami, Formula 1 comes racing into town. While all the motorsports teams will be revving their engines, so, too, will certain watch brands that have affiliations…
Tudor Joins Forces With New Visa Cash App RB F1 Team
In a thrilling announcement today, Swiss watch brand Tudor rejoins the motor sports world by partnering with the newly formed Visa Cash App RB Formula One Team. Having left…
TAG Heuer Unveils Carrera Chronograph Tourbillon And Date Watches
In a big move during LVMH Watch Days in Miami, TAG Heuer unveils two incredible new Carrera Chronograph watches that pay homage to the collection’s rich history but in a…
Jenson Button, Rolex Testimonee, Talks About Time And Racing Prior To Rolex 24 At Daytona
On January 27 to 28th, one of the most anticipated 24-hour endurance races on the circuit takes place: Rolex 24 at Daytona. Held at Daytona International Speedway the race celebrates…
Introducing IWC Chronograph AMG and Mercedes-AMG Petronas F1 Watches
As the Formula One Las Vegas Grand Prix is poised to take place November 16-18, IWC Schaffhausen, which partners with Mercedes-AMG and the Mercedes-AMG PETRONAS Formula One™ Team, introduces two…
I Went To Newport With A. Lange & Sohne For Audrain Concours, Here’s What Happened
As September turned into October, I joined A. Lange & Sohne in Newport, RI, where the picturesque city played host to the prestigious Audrain Newport Concours d’ Elegance, and the…
A Closer Look At The $169,000 IWC Portugieser Tourbillon Retrograde Chronograph Lewis Hamilton
(This article by Roberta Naas first appeared on Forbes.com.) IWC Schaffhausen, known for its precision engineering and timeless design, has unveiled a horological masterpiece in collaboration with seven-time Formula One™…
A Closer Look At The IWC Big Pilot’s Watches Inspired by Mercedes-Benz G-Class
Swiss watchmaker IWC Schaffhausen combines its expertise in a new series of Big Pilot’s watches inspired by the iconic G-Class from Mercedes-Benz, bridging the realms of precision engineering in automobiles,…
A Closer Look At The New A. Lange & Sohne Platinum Lange 1 Perpetual Calendar And More
(This article by Roberta Naas first appeared on Forbes.com.) At Watches & Wonders Shanghai ast week, participating brands made a splash. German brand A. Lange & Sohne is one of…
A Closer Look At The TAG Heuer Carrera Chronosport X Porsche
Two years ago, in 2021, TAG Heuer and Porsche embarked on a global collaboration to honor the illustrious history of the iconic Carrera. TAG Heuer introduced the Carrera watch, originally…
IWC Goes Hot Pink For Pilot’s Watch Chronograph 41 Mercedes-AMG Petronas Formula One™ Team Watch
When most people think about auto racing and Formula One, they think fast-paced, cutting-edge, high mechanics. Combine this with a watch brand and you think red, racing green, black, yellow…