This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500…
Meet TAG Heuer’s New Monaco Timepieces In Honor of F1 And Indy
Behind The Scenes With Richard Mille And New Ferrari Collaboration Watch
While America gears up for Memorial Day weekend, the high-octane spotlight in Europe is on the streets of Monte Carlo, where the Monaco Grand Prix roars to life. A host…
Meet The Tudor Black Bay Chrono Carbon 25
Formula One’s Miami Grand Prix this past weekend wasn’t just a showcase of driver skill and team strategy, but also a moment for watch brands to flex their motorsport connections.…
Bell & Ross Celebrates 20 Years of the BR with Striking New Skeleton BR-03 Editions
Bell & Ross marks the 20th anniversary of its iconic BR collection with the launch of a series of new watches, including the BR-03 Skeleton Grey Steel, a limited edition…
IWC, F1 Actors Bring Action Packed Stunts To Life
Actors Damson Idris and Kerry Condon, two of the lead stars in the highly anticipated upcoming movie F1, enacted a live stunt demonstration at the recent 82nd Members’ Meeting in…
IWC Underscores Its Relationship With Brad Pitt, ‘ F1 The Movie,’ With Green Grid-Dial Ingenieur
At Watches and Wonders Geneva, IWC Schaffhausen introduces a special edition of the Ingenieur Automatic 40, directly inspired by the timepiece worn by Brad Pitt’s character, Sonny Hayes, in the…
Closer Look: Breitling Top Time B31 Watch, Movement, Austin Butler News
It wasn’t even a week ago that Breitling announced Oscar-nominated actor Austin Butler as a new Squad brand ambassador. This turned heads, since Butler is a big star-power item thanks…
Lando Norris Wins F 1 Louis Vuitton Australian Grand Prix Timed By TAG Heuer
This past weekend, the engines roared in Melbourne, Australia, as the 2025 Formula 1® Louis Vuitton Australian Grand Prix marked the first race of the season. This F1 race also marked…
IWC Unveils $102,000 Big Pilot’s Watch Shock Absorber XPL Toto Wolff Edition
As the Mercedes-AMG PETRONAS Formula One™ Team prepares for a new season filled with high-speed competition and relentless precision, IWC Schaffhausen introduces a timepiece that embodies the spirit of motorsport:…
A Closer Look: Louis Vuitton, TAG Heuer At LVMH Watch Week 2025
Just last week, nine of the LVMH Group’s watch and jewelry maisons came together to celebrate what has become an annual event: LVMH Watch Week. The 2025 edition didn’t come…
Rolex 24 At Daytona Witnesses Porsche Penske Motorsport Taking Top Spot
The 2025 Rolex 24 At Daytona, held this weekend, showcased endurance racing at its finest, with the #7 Porsche Penske Motorsport clinching the win in the final minutes. This marked…
TAG Heuer Returns As Official Timekeeper Of Formula 1 For 75th Anniversary
As Formula 1 celebrates its milestone 75th anniversary, Swiss luxury watch brand TAG Heuer has announced its return to the sport as the Official Timekeeper. This marks a revival of…
F1 Las Vegas Grand Prix Ends Today, But TAG Heuer Is Just Getting Started
As the world’s F1 rs turned their attention this weekend to the glitz and adrena of the Formula 1 Las Vegas Grand Prix 2024,TAG Heuer’s bold new iteration of its…
Hands On: Depancel’s Allure Chronograph MecaQ 36 Motorsport-Inspired Watch
French independent watch brand Depancel today unveils its new Allure Chronograph MecaQ 36 mm, a timepiece that blends vintage motorsport aesthetics with modern-day watch technology. Designed for enthusiasts of both…
Meet THE TAG Heuer Monaco Chronograph Racing Green
TAG Heuer continues to push the boundaries of motorsport-inspired horology with the introduction of the TAG Heuer Monaco Chronograph Racing Green. This release, part of the famed Monaco collection, celebrates…