Famed Auto Designer Peter Brock (Cobra Daytona Coupe and Corvette Sting Ray) Teams with Baume & Mercier for new Clifton Club Shelby® Cobra Watches – In Stores Now

Peter Brock in front of his own Shelby Cobra(R) Daytona Coupe, which he designed and which hit record speeds at Lemans in 1964 and won international acclaim, as well as taking the GT win at 1965 FIA Championships. (Photo: R. Naas)

In 2015, Baume & Mercier did something no one could have expected from this brand. It entered into a partnership with the Carroll Shelby Company and launched a very exclusive collection of Shelby Cobra® watches that were destined to steal hearts around the globe. Each year since, the brand has unveiled new timepieces inspired by…

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Franck Muller and Parmigiani Fleurier Participate in Monterey Classic Car Week

LaFerrari Aperta on display at the Franck Muller exhibit (with Neiman Marcus) at the Concorso Italiano in Monterey.

Yesterday we brought you a look at the winner of the Rolex Best of Show Award at the Pebble Beach Concours d’Elegance event in Monterey, California. Today, we take a look at a few watch brands (other than Rolex) involved in the Monterey Classic Car week events. Franck Muller At the 2017 Concorso Italiano event…

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Introducing the Montblanc TimeWalker ExoTourbillon Minute Chronograph Limited Edition 100

Montblanc TimeWalker Exotourbillon Minute Chronograph Limited Edition 100 watch -- inspired by auto racing.

  As a further expansion of its totally revamped TimeWalker Collection, Montblanc unveils a very special limited edition watch: TimeWalker ExoTourbillon Minute Chronograph Limited Edition 100. The piece combines two notable horological complications: the brand’s in-house patented one-minute ExoTourbillon that was first unveiled by the brand in 2010, and with quick stop-second mechanism, and a…

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Rolex: Title Sponsor and Official Timepiece Of Many Events at Monterey Classic Car Week

This weekend ushers in the Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca.

This weekend — starting today — promises to be a truly exciting one for car lovers and watch lovers. It is Monterey Classic Car week and that is huge news. The event includes the famed Pebble Beach Concours D’Elegance®, the Rolex Monterey Motorsports Reunion, The Quail, a Motorsports Gathering and more — and Rolex plays a role…

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Baume & Mercier Teams Up with Indian Motorcycle – America’s First Motorcycle Company

Alain Zimmermann, CEO of Baume & Mercier, with Grant Bester,Vice President, Indian Motorcycle EMEA, celebrate their partnership in front of a Chieftain Dark Horse® motorbike.

Swiss watch brand Baume & Mercier selected the famed Bonneville Salt Flats as the prefect venue today to announce its news affiliation — with America’s oldest motorcycle brand: Indian Motorcycle. Both Baume & Mercier and Indian honored the Burt Munro who took his Indian Scout Streamliner to the Salt Flats 50 years ago — earning…

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Interview: Racing Legend Jacky Ickx Reflects on Driving, Timing and Chopard

Legendary racecar drive Jacky Ickx. (Photo: R. Naas)

Being a car lover, I was thrilled when the opportunity arose not too long ago to interview the legendary Jacky Ickx. The 72-year-old racer is  one of the finest drivers of all time. In addition to winning the 24 Hours of Le Mans six times, he also achieved eight wins and 25 podium finishes in…

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