Moment in Time: Interview with Patrick Dempsey, Actor, Driver and TAG Heuer Ambassador

Those who know the steam Dr. Derek Shepherd from television’s Grey’s Anatomy may be interested to know that he is also an avid car racer  — with his own team — Dempsey Racing. He is also a TAG Heuer brand ambassador — and he is pretty quick to insist that time plays an important role…

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Fast Focus for Father’s Day: TAG Heuer Formula 1 Red Bull Racing Team Watch

When TAG Heuer signed with Red Bull Racing Formula One team late last year to become the Official Timekeeper, Official Watch and Official Performance Partner of Red Bull Racing, we all expected a new watch to speed onto the scene. Well, it’s time to meet the TAG Heuer Formula 1 Red Bull Racing Team watch…

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Hands On with the New Armin Strom Max Chilton Edition Edge Double Barrel Watch, and Meet Max Chilton

It was an exciting weekend at Texas Motor Speedway, where the Firestone 600 Verizon IndyCar Series’ was supposed to take place. Not only were there dozens of cars and drivers set to race wheel to wheel on the mile and a half banks, but also Armin Strom was in full throttle to role out its…

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Baume & Mercier Unveils Four Limited Edition Capeland Shelby Cobra 1963 Chronographs Honoring Drivers

Certain things just go together and their synergistic value can never be understated. Pants and pockets, peanut butter and jelly, wine and cheese, buttered popcorn and a good movie and, of course, watches and auto racing. In celebration of that unity, Baume & Mercier unveils four new Capeland Shelby Cobra 1963 Chronographs —  honoring the iconic Cobra…

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TAG Heuer, Official Timer of the Indy 500, Measures Ultimate Precision- Rossi Wins

Today marked the 100th running of the Indy 500– an American institution that happens every year on Memorial Day weekend. Alexander Rossi, considered a rookie, managed to win the race by conserving fuel to use at the end –  basically finishing on fumes (while Munoz had to hit the pits for fuel with four laps…

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