Just weeks ago, I was in Tyo with Citizen Watch Co. getting a firsthand lo at how the brand manufactures Eco-Drive watches and, perhaps even importantly, the remarkably sophisticated dial…

Cartier And Rolex Mark Milestones With Standout Creations At WWG 2026
At this year’s Watches & Wonders Geneva, where the industry gathers to signal its direction for the year ahead, a noticeable split emerged: many brands leaned into restraint, while a…
Parmigiani Fleurier Unveils World Premier Tonda PF Chronograph Mysterieux
This year marks the 30th anniversary of Parmigiani Fleurier. I remember clearly when the brand launched and was proud to cover its first watches editorially. Created by master watchmaker and…
Bulova Continues Support Of Veterans Via VWI Film, Military Watch
In watchmaking, heritage is often measured in decades—or centuries. But occasionally, a brand’s history is defined not just by the watches it produces, but by the people it helps along…
IWC Brings The Portugieser Chronograph To New Heights With Ceratanium
I remember the year was 1998 and I was in Portugal with IWC as the brand unveiled its first Portugieser Chronograph. It was a real departure for the collection —…
Why Breitling’s Role As Official Watch Partner Of The Aston Martin Aramco Formula One Team Matters
With the Formula 1 season set to open in early March at the Grand Prix in Melbourne, the paddock is already buzzing—and not just with engine noise. As the countdown…
IWC Races Ahead With New F1 George Russell Pilot’s Watches
Since Formula 1 firmly planted its flag on American soil—with races in Austin, Miami, and Las Vegas—the sport has experienced a remarkable surge in visibility and cultural relevance stateside. What…
Norqain Skates Into NHL With Landmark Deal As Official Luxury Watch Partner
Watch brands are no longer content timing the usual suspects. Formula 1, tennis, and yachting may have laid the groundwork, but today’s partnerships are pushing into faster, louder, unexpected…
A Retrospective Look At The Bulova Curv And The New Curv That Signifies 10 Years
Ten years ago, while working the BaselWorld show—an institution that has since, sadly, faded into history—I stepped into the Bulova booth expecting what the brand had long been good at…
Hiroshi Fujiwara Talks About The New TAG Heuer Carrera Collaboration That Hits A Collector Sweet Spot
As watch brands close out 2025, only a handful manage to do so with genuine resonance. TAG Heuer is one of them, thanks to its third collaboration with Japanese streetwear…
Bulova Wraps Up 150th Anniversary Telling America’s Time — On Screen
In 2025, Bulova marks a milestone few American watch brands ever reach: 150 years of uninterrupted history. Founded in New York City in 1875 by Joseph Bulova, the brand has…
A Closer Look At The Breitling x Wempe Navitimer B02 Chronograph 41 Cosmonaute Signature Collection
Two watch world pros —Breitling and Wempe—have once again joined forces to deliver an exclusive collectors’ piece that fuses spacefaring heritage with modern craftsmanship. The Navitimer B02 Chronograph 41 Cosmonaute…
In The Fast Lane: Bulova, Carroll Shelby Licensing High-Octane Partnership
Watch rs and racing fans are in for a high-octane thrill. Bulova has teamed up with Carroll Shelby Licensing to launch the Bulova Shelby Racer Chronograph—a limited-edition timepiece that blends…
Patrick Mahomes, Kansas City Chiefs Quarterback, Joins Hublot As Global Ambassador
In the worlds of both luxury watchmaking and professional sports, timing is everything. That truth is at the heart of a new partnership between Swiss watch brand Hublot and Kansas…
Breitling Named Official Luxury Timepiece Partner Of The NFL, Unveils New Watches
Just last week in New York City, Swiss watch brand Breitling and the NFL announced a partnership that comes on the heels of last year’s announcement as Breitling as the…












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