Just last week, TAG Heuer and Porsche raced ahead and announced a long-term partnership to work together on collaborations. It seems that everyone was quick to rush to report the new affiliation. I, on the other hand, waited until all the fanfare slowed so that I could take a closer lo at it and why…

Introducing: Zenith Chronomaster Sport Next Generation
In big news just before the LVMH watch week next week, Zenith unveils a new generation of the iconic Zenith El Primero Chronomaster Sport watch that is sleeker, sportier and that houses a new El Primero caliber that measures to 1/10th of a second. The newest Zenith El Primero Chronomaster Sport collection marks the beginning…
Introducing: Omega Speedmaster Moonwatch Master Chronometer Professional Chronographs
Starting the year off right, Omega announces its newest collection of powerful Master Chronometer certified watches in the Moonwatch collection — all with antimagnetic movements. For the newest Omega Speedmaster Moonwatch Master Chronometer Professional Chronograph, the brand was inspired by its fourth-generation style, ST 105.012– the version worn by the Apollo 11 astronauts on the…
Why Hublot’s Concrete Jungle New York Watch Made Of Cement Won’t Drop Like A Rock
It isn’t the first time a watch has been made of concrete. In fact, for Swiss watch brand Hublot, the newest Concrete Jungle New York watch is its second such creation. The first, released five years ago, had a concrete bezel, but this time, the watch case, dial and bezel are made of cement. Additionally,…
Introducing The Tutima ‘Flieger Friday’ Chronograph Limited Edition
Social media has done a lot to impact buying choices, especially in the watch world. But now, it even influences watch collection names. Lovers of timepieces, especially aviation-inspired watches, are familiar with the hashtag #FliegerFriday, and regularly post images of their favorite pilot watches on that day of the week. Now, German watch brand Tutima…
A Close-Up Look At Longines Spirit Collection
By Gordon Henderson The Longines Spirit collection los to tap into the d history of the manufacture and the many adventurers that have used the brand’s timepieces to navigate land, sea and air. Celebrity pioneers include Charles Lindberg, Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes, to name a few. The pilots watches and chronographs…