Video interviews, clips and slide shows about watches.

Video: Space-Age Hamilton PSR Revival Watch Brings Digital Era Back

Hamilton PSR

For people who need a little break from the world news, we have something really “back to the future” for you. Hamilton has revived its famed and beloved original Pulsar digital watch from 50 years ago and introduces the space-age Hamilton PSR — its sort of like the Jetsons meet Star Wars. Back in 1970,…

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Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions

Roberta Naas, Corum

Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…

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Armin Strom Gravity Equal Force Explained: Video

Armin Strom Gravity Equal Force

The most recent release from Armin Strom — the Gravity Equal Force — is an amazing timepiece. In all of its potential iterations, it is the sum of about 10 years of work by the young independent brand.  It is the culmination of amazing work in the field of constant and equal force, as well…

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Video: Corum Teases ‘Risk Is The Reward’ Campaign, American Journalist Roberta Naas Weighs In

Corum, Roberta Naas

As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955.  To help tease the campaign, Corum asked particular journalists and personalities from around…

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Hands On/Video: Oris Carysfort Reef Limited Edition 18K Gold Watch Benefitting Coral Restoration Foundation

Oris Carysfort Reef Limited Edition watch

This past weekend at the Ocean Reef Club’s All Charities Weekend,  a special numbered-edition of the all-new Oris Carysfort Reef Limited Edition 18-karat gold watch was included in the event’s auctions in an effort to benefit the Coral Restoration Foundation’s efforts to restore the Carysfort coral reef. (The #2 watch will be auctioned at another…

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Hands On With HYT H5, With Complete Technical Explanation By Gregory Dourde, CEO

HYT H5

HYT — the brand originally known as Hydromechanical Horologists  — has turned a new corner in time. By going back to the drawing board and re-thinking its movements and technology, the brand has created an all-new movement that enables the watchmaker to set the fluid time precisely, and that combines fluids and mechanics in an…

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