For years Bulgari has been this out-of-reach brand that you aspire to own whether man or woman. Now, though, the brand unveils a new Bulgari watch that is not only…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Arnold & Son’s Luna Magna Ultimate 1 Watch Lights Up The Sky
When it comes to creating celestial beauty for the wrist, Arnold & Son has long been at the top of the game. This is the brand that has brought us…
IWC Welcomes Freestyle Skier Eileen Gu To the Ambassador Roster
Long touted as the watch that is “Engineered for men,” IWC Schaffhausen has been changing its tune over the past few years – unveiling women’s watches and great new smaller,…
1938 Mercedes Benz Wins Best of Show And Rolex Watch At Pebble Beach Concours d’Elegance
As a follow up to our post on Friday about the Monterey Motor Sports week and all of its events, including the Pebble Beach Concours d’Elegance, the Rolex Monterey Motorsports…
Rolex, Monterey Car Week, Pebble Beach Concours D’Elegance All Full Speed Ahead
This week marks the much-anticipated Monterey Car week, which kicks off with the incredible Pebble Beach Tour d’ Elegance® presented by Rolex – a prestigious drive along the coast –…
Jaeger-LeCoultre Elevates Metiers d’ Arts With Reverso Tribute Enamel Hokusai ‘Kirifuri Waterfall’
With this year marking the 90th anniversary of the famed Jaeger-LeCoultre Reverso watch, whose case slides out of the holder and reverses on itself to offer the wearer two sides,…
Omega Omnipresent At Summer Olympics In Tokyo
Despite the pandemic and the newly spreading Delta variant, the 2020 Summer Olympics, held in Tyo in 2021, have finally come to a close. There were a lot of highlights…
G-Shock Unveils Outdoor-Inspired Watches
This week, the brand that has the attention of the adventurers, hikers and newbie watch collectors (as well as long-time watch collectors, G-Shock launches s new series of watches that…
IWC Adds 39MM Portofino To Lineup
Ever since its first introduction to the world nearly 40 years ago in 1984, the IWC Portofino watch has been a statement of refinement and elegance. Now, IWC Schaffhausen enhances…
Bulova Unveils 50th Anniversary Lunar Pilot Limited Edition Watch
This week marks the 50th anniversary of the first drive on the moon. It’s hard to believe that on August 2, 1971, on the Apollo 15 mission, the car NASA…
Shades of Summer: Five Top Watches For Summer For Him And Her
Unisex is a thing again when it comes to watches. It was a turnkey phrase in the 1980’s and into the ‘90’s, but now it has taken on all new…
Watch Brands Exhibiting In Person At Couture Show In Vegas
Well, it is finally happening. An actual in-person jewelry and watch show is taking place next month in Las Vegas. The Couture Show, typically held in late May/early June and…
Bulova And Veteran Watch Journalist Roberta Naas Talk About Watches, Collecting And More
Bulova has a long and storied past in watchmaking, particularly in the United States, where it was founded. Over the years, the brand has morphed and evolved, like all brands,…
Collective Horology, Urwerk And The Intrepid Museum Launch Space-Age Watch
These days, everyone seems to be focused on watch collecting – at least in the watch collecting world. We regularly hear about how hot the collecting market is, as well…
Super Mario Becomes Hero On Dial Of New TAG Heuer Limited Edition Watch
Swiss watch brand TAG Heuer has joined in a “long-term’ collaboration with Nintendo and today the two launch the TAG Heuer x Super Mario Limited Edition watch. For TAG Heuer,…