What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000…
Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.

Pure Ingenuity – Introducing Armin Strom’s Pure Skeleton Air and Earth
The elegance of a timepiece is often hidden behind an exquisite dial sometimes leaving the inner workings of a watch largely mysterious. However, Armin Strom’s Skeleton Pure collection reveals the…
Armin Strom Offers Personalized Watch Engraving
Just to be clear, you won’t be able to have this in time for the holidays, but — wow — what a gift — or even a self-purchase. Armin Stom,…
Armin Strom Skeleton Pure — Breathtakingly Beautiful
By Gordon Henderson Located in the scenic town of Burgdorf, in the northwest part of Bern, Switzerland, Armin Strom (a brand we have written about many times before here) opened…
Introducing the Armin Strom Racing Gravity and New Tourbillon Gravity
We Armin Strom – it is a brand we have written about many times before. In fact we even went racing with them at the Austin, TX, Formula 1 races.…
Behind the Scenes with F1 Team Marussia (original pics)
With the 2013 Formula 1 Racing season coming to a close after the races in Brazil last weekend, it is a good time for teams to take stock of their…
Armin Strom Races Forward with Team Marussia at US Grand Prix F1 Racing in Austin
Red Bull Team’s 26-year-old Sebastian Vettel won yesterday’s US Grand Prix Formula 1 races at the Circuit of America’s in Austin Texas – taking his eighth straight win this season…
More than $5 Million Raised for Only Watch –but Only One Brought in Big Bucks – Patek Philippe Titanium Watch Steals the Show
If you were off enjoying the weekend – good for you. We tweeted and posted on a variety of results for the weekend’s Only Watch 2013 auction held in Monaco…
One for the Road: Armin Strom Racing Tourbillon
We’ve written about Armin Strom before – and how this brand utilizes actual reconfigured auto racing parts on its Racing Tourbillon watch. Now, in honor of its third season as…
Antiquorum Only Watch 2013 Sneak Peek
It’s official: Antiquorum —which every other year sponsors the Only Watch auction — has a super hot up of one-of-a-kind watches to be auctioned off on September 28 at the…











