Two years ago, in 2021, TAG Heuer and Porsche embarked on a global collaboration to honor the illustrious history of the iconic Carrera. TAG Heuer introduced the Carrera watch, originally…

IWC Goes Hot Pink For Pilot’s Watch Chronograph 41 Mercedes-AMG Petronas Formula One™ Team Watch
When most people think about auto racing and Formula One, they think fast-paced, cutting-edge, high mechanics. Combine this with a watch brand and you think red, racing green, black, yellow…
A Closer Look At The Breitling Top Time B01 Ford Thunderbird
(This article by Roberta Naas first appeared on her column on Forbes.com.) With a past inextricably tied to the worlds of aviation and automotive, Breitling naturally produces timepieces that reflect…
Monday Musings: A Closer Look At The Girard-Perregaux Laureato Green Ceramic Aston Martin Edition
In its ongoing collaboration with Aston Martin, Girard-Perregaux brings another special interpretation of the well-known Laureato – marking the first time the watch will be crafted with Aston Martin Racing…
Jacob & Co. CEO Benjamin Arabov Talks Triple-Digit Growth, Global Expansion
A relatively young watch brand, Jacob & Co. – also a high-jewelry brand – was founded just 37 years ago in 1986 by Jacob Arabo, whose mission was to do…
A Closer Look At The TAG Heuer Carrera Chronograph X Porsche Orange Racing Watch
Joining forces, TAG Heuer and Porsche release the new Carrera Chronograph Orange Racing watch with bold orange accents as a nod to the racing world. This is the sixth timepiece…
Rolex 24 At Daytona Witnesses Debut of Hybrid Cars Category
This past weekend marked the Rolex 24 at Daytona event where the Tom Blomqvist, driving #60 Meyer Shank Racing with Curb-Agajanian Acura ARX-06, to the victory. Not only did he…
TAG Heuer: Wow Factor Like Never Before – Monza Flyback Chronometer
This is a pretty incredible watch. Let me just start by saying that. If you were not already a fan of the TAG Heuer Monza (why wouldn’t you be?) –…
A Closer Look At Chopard’s Mille Miglia 2022 Race Edition Watches
By Nancy Olson Chopard has partnered with the Mille Miglia since 1988, and over the years has engaged its boundless imagination to create memorable timepieces in tribute to this…
Franck Muller Named Official Watch Sponsor Of The Colorado Grand, Unveils New Watches
Inspired by the Colorado Grand® annual charity tour, where vintage sports and race cars drive 1,000 miles through the Rockies in five days, Swiss watch brand Franck Muller (a…
Louis Moinet Time To Race Watch Turns Up The Heat For Gentleman Drivers
Currently one of the watches up for nomination in the chronograph category for the GPHG Awards in Geneva in just a couple of weeks, the Louis Moinet Time To Race…
George Clooney and Hyun Bin Take The Lead For Omega Speedmaster ’57 Collection
One would be hard-pressed to find someone who doesn’t know who Georg Clooney is. In some houses, the famed actor is practically a household name. He has also been…
TAG Heuer, Porsche Unveil Connected Caliber E4 Porsche Watch In Korea
It was just before the global pandemic came to America in March of 2020 that TAG Heuer held a huge event in New York City to celebrate its latest…
Don’t Miss Your Chance To Bid On A One-Off A. Lange & Sohne 1815 Chronograph
The watch industry is one with a heart. Not only the heart that beats inside of a mechanical watch, but also one that fuels a passion for giving amongst the…
Rolex, Pebble Beach Concours D’ Elegance 2022, Monterey Car Week 2022 Roar Forward In Style
For nearly a century, Rolex has had a premier connection to the world of motor sports. In fact, when Sir Malcom Campbell set his World Land Speed Record successes…