In a thrilling announcement today, Swiss watch brand Tudor rejoins the motor sports world by partnering with the newly formed Visa Cash App RB Formula One Team. Having left an indelible mark on motorsport since the late ’60s, Tudor’s motorsport saga has been one of victories and alliances with winning teams, stretching from the Tudor Watch Racing Team to recent triumphs in the IMSA TUDOR United SportsCar Championship. Now, in 2024, Tudor is once again set to rev things up on the racetrack.
Eric Pirson, CEO of Tudor, said via a press release, “Tudor has always been fueled by a daring spirit, a consistent will to do things differently. And this spirit—we call it Born to Dare—is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge.”
The decision to join forces with Visa Cash App RB was not a mere logo placement; it was a strategic alignment of daring spirits. Tudor’s commitment to the #BornToDare philosophy meant supporting a team that embodied the same ethos and readiness to face challenges head-on. The Visa Cash App RB team, under the vividly transformed livery featuring prominent Tudor branding, boasts the formidable driving duo of Daniel Ricciardo and Yuki Tsunoda.
As Tudor gears up for the 2024 Formula 1 season alongside the Visa Cash App RB Formula One Team, the collaboration promises a fusion of style, identity, and unwavering quality on the racetrack. Will we see new watches this year from Tudor as a result of this partnership? We think so.
Meanwhile, the new team colors, car and uniform were just unveiled with the Tudor shield logo prominently displayed on the nose of the car right in front of the driver and the inside of the halo safety device.