Next week, Officine Panerai officially opens its 10th North American Boutique in Aspen, Colorado. To celebrate the opening, Panerai is the Presenting Sponsor of the Light It up Blue Aspen…

More Happy Chinese New Year Horse Wristwatches
Last week, on the exact Chinese New Year, we presented a slideshow here of great horse watches created in honor of the Chinese zodiac – Year of the Horse. Before we…
We’re Off to See the Wizards! The Wonderful Wizards of SIHH 2014
You may have noticed that this week we brought you a lot of cool new watches just arriving in retail stores. That’s because we wanted to temper next week’s coverage…
Hublot LaFerrari – Is the Verdict In?
While in BaselWorld, we posted on our pages about the new Hublot LaFerrari watch – created to celebrate the partnership between Hublot and the sleek and stealth Ferrari brand. As…
How Panerai Gained Foothold in the Swiss Luxury Market and the Luminor Submersible
By Leo Parker It is fair to say that the Swiss rule when it comes to the luxury watch industry, with the majority of the world’s most revered and celebrated…
Watch Education: What is a Chronometer and What is COSC Certification?
A few weeks ago we answered the question, “What is a Chronograph?” and promised to bring to light the difference between a chronograph and a chronometer – terms that are…
Pre-SIHH 2013: Panerai Unveils Luminor 1950 Rattrapante 8 Days Titanio
Combining its strengths — sophisticated haute horlogerie and high-tech sports watchmaking – Panerai now unveils the limited edition PAM 530 Luminor 1950 Rattrapante 8 Days Titanio. The split-seconds chronograph is…
Show Time 2013 – Top Watches Unveiled at SIHH
For true watch rs – those who follow every unveiling and await each new innovation – it’s Show Time! The 2013 Show Season is upon us and begins exactly one…
Watch Education Video: How Luxury Watch Cases are Made
While every luxury watch brand has its own process for creating watch cases, Panerai has created this intriguing, to-the-point video of its cases being made. Located on the Lake of…
Around the World: Panerai and Sailing Heals Celebrate in New York City
Long known as a brand for underwater adventures –created for the Italian Royal Navy decades ago – Panerai supports a host of water-related events. Perhaps none as philanthropic and grass-roots…
Around the World: Panerai Watches – Time and Space – the Unveiling of the L’Astronomo
L’AstronimoPut some of the world’s foremost astronomers in a room – and not just any room, but the main lounge of the 107-year-old New York Explorer’s Club – pack it…