Generally, when people hear that someone is a watch collector, visions of the world’s most expensive or elaborate watches go through their minds. However, not every watch collector is a…

Breitling Named Official Luxury Watch Of Ironman
In an interesting alignment, Breitling has been named the “luxury watch partner” for Ironman and its events. To celebrate, the brand releases the co-designed Endurance Pro Ironman and the Endurance…
Actor Adam Driver Talks Breitling And Time While Filming With Lady Gaga
Currently on location with Lady Gaga in Italy while they film the movie House of Gucci, actor Adam Driver certainly los the part of the Italian who once headed the…
Breitling Forms Founders Squad, Unveils Premier Heritage Watches
By Gordon Henderson Breitling’s Premier Heritage Collection. The series taps into key innovations and milestones from the brand’s past to create vintage-inspired pieces with modern elements for today’s enthusiast. Upon…
Meet The Winners Of The Watch World’s Grand Prix Awards, GPHG 2020
This year marks the first time I could not attend the GPHG awards ceremony in person in a while — thanks to COVID-19. As a member of the Academic jury,…
Breitling Unveils Chronomat For Women, Adds Spotlight Squad
It was just a couple of years ago that Breitling – under the direction of watch veteran Georges Kern – began an entire revamp of the brand, including its marketing…
GPHG 2020 Finalists: Full List, 84 Nominees
This year’s Grand Prix d’ Horlogerie de Geneve (GPHG) — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition.…
Breitling Unveils Endurance Pro Watches, Strava Challenge
At Geneva Watch Days, Breitling releases its sporty, highly functional Endurance Pro watch collection. This new is offered at a great price/value proposition and is extremely high-tech and geared-for-performance in…
Breitling Superocean Heritage ’57 Capsule Collection Highlights Surfing Vibes
Surfer-inspired Superocean Heritage ’57 If you know fashion, you know capsule collections are a great way to introduce small runs of fun product without taking a big risk. Not too…
Introducing the Breitling Top Time Watch
Breitling has been busy exploring its archives and developing a host of new mos based on vintage pieces. Now, the brand revisits the 1960’s Top Time watch. The decidedly modern…
Pebble Beach Concours d’ Elegance: Bentley Wins Best Of Show; Breitling Displays Bentley Centenary Watch
It was an interesting few days on the California coast, where some of the most magnificent cars in the world were seen driving the Pacific highway and lining the famed…
Breitling Unveils Premier Norton Edition Watch In Cooperation With Norton Motorcycles
Earlier this week in New York, Breitling celebrated the arrival of the all-new Breitling Premier Norton Edition watch at an exclusive event in New York. Also present were Breitling’s “Cinema…
Breitling Leaves Baselworld, Tudor Announces Plans To Build New Space, Baselworld Management Speaks Out
In a really not-unexpected move, Breitling announced that it will not be returning to Baselworld in 2020. Just a couple of weeks ago, we posted our Baselworld 2019 wrap-up article.…
I’m Back With The Truth: The Good, Bad And Ugly Of Baselworld 2019
Last Wednesday I finally returned from my 10-day Swiss junket that included a three-day stop in Davos with Movado (that’s an upcoming story in itself) followed by six days in…
Swatch Group Leaves Baselworld Fair Says Nick Hayek — Breaking Watch Industry News
In big news, the Swatch Group has announced that it will not be returning to exhibit at Baselworld 2019. Nick Hayek, CEO of the Swatch Group, said that all of…