It wasn’t even a week ago that Breitling announced Oscar-nominated actor Austin Butler as a new Squad brand ambassador. This turned heads, since Butler is a big star-power item thanks…
Just last week, Breitling announced its acquisition of a second defunct watch brand with historic roots that it plans to relaunch: Gallet. This purchase comes just two years after its purchase…
Last week, Breitling launched a significant partnership with the NFL, unveiling a new collection of Chronomat watches featuring designs for all 32 teams. This multi-year deal, a first in the…
(This article by Roberta Naas first appeared on Forbes.com.) Last week at the Lone Star Flight Museum in Houston, Breitling unveiled three new timepieces that celebrate United States naval aviation…
(Parts of this article by Roberta Naas first appeared in Forbes.com.) In a collaboration that seamlessly blends high fashion and horology, Victoria Beckham has joined forces with Breitling to create…
A testament to aviation history, Swiss watch brand Breitling re-imagines its bed Avenger collection – introducing four different models ranging from an Automatic 42 to an Automatic GMT 44, a…
(This article by Roberta Naas first appeared on Forbes.com) In an important move for Swiss watch brand Breitling, the company unveils new Navitimer watches in smaller 32mm and 36mm sizes…
For 70 years, Breitling’s original pilot’s watch has captured the hearts of aviators and tastemakers alike. Adorning astronauts in space and adulated by renowned personalities, it stands as Breitling’s emblematic…
With the 2023 Ironman championship races right around the corner, the much-anticipated events are, of course, squarely in the news. And so is Breitling, which introduced two new Endurance Pro…
Breitling has unveiled the Super Chronomat B01 44 U.S. Limited Edition, a remarkable timepiece exclusively produced in a limited quantity of 140 pieces. Combining strength and style, the Super Chronomat…
Insiders in the watch world know the name Davide Cerrato. A veteran product designer with extensive experience in marketing, branding and , Cerrato has held mega posts at companies like…
(This article by Roberta Naas first appeared on her column on Forbes.com.) With a past inextricably tied to the worlds of aviation and automotive, Breitling naturally produces timepieces that reflect…
In an effort to strengthen its commitment to sustainability, transparency and traceability in the supply chain, Swiss watch brand Breitling unveils the newest Super Chronomat Automatic 38 Origins watch…
In America, July 4th marks the nation’s independence and we typically celebrate with picnics, parades and — always bedecked in red, white and blue. However, since Breitling just released its…
Breitling does it again. Just last week, the brand mades a huge statement about its heritage and watchmaking prowess at a space-themed event in Zurich. Not only did the Swiss…