(This article by Roberta Naas first appeared on Forbes.com) In an important move for Swiss watch brand Breitling, the company unveils new Navitimer watches in smaller 32mm and 36mm sizes…
For 70 years, Breitling’s original pilot’s watch has captured the hearts of aviators and tastemakers alike. Adorning astronauts in space and adulated by renowned personalities, it stands as Breitling’s emblematic…
With the 2023 Ironman championship races right around the corner, the much-anticipated events are, of course, squarely in the news. And so is Breitling, which introduced two new Endurance Pro…
Breitling has unveiled the Super Chronomat B01 44 U.S. Limited Edition, a remarkable timepiece exclusively produced in a limited quantity of 140 pieces. Combining strength and style, the Super Chronomat…
Insiders in the watch world know the name Davide Cerrato. A veteran product designer with extensive experience in marketing, branding and , Cerrato has held mega posts at companies like…
(This article by Roberta Naas first appeared on her column on Forbes.com.) With a past inextricably tied to the worlds of aviation and automotive, Breitling naturally produces timepieces that reflect…
In an effort to strengthen its commitment to sustainability, transparency and traceability in the supply chain, Swiss watch brand Breitling unveils the newest Super Chronomat Automatic 38 Origins watch…
In America, July 4th marks the nation’s independence and we typically celebrate with picnics, parades and — always bedecked in red, white and blue. However, since Breitling just released its…
Breitling does it again. Just last week, the brand mades a huge statement about its heritage and watchmaking prowess at a space-themed event in Zurich. Not only did the Swiss…
At a summit that to place today in Switzerland, Breitling celebrates the 70th anniversary of the iconic Navitimer watch – with famed slide-rule bezel – by unveiling several important new…
It isn’t the first time a watch brand teams with a motorcycle company, but in the recent announcement pairing Breitling with Triumph, not only are new watches being made,…
It was not too long ago that I had the opportunity to join Breitling in Dallas for the unveiling of its Super AVI . That event was an elaborate production…
Time is being recalibrated for women, but maybe not fast enough. If you see a savvy woman wearing a complicated watch, most likely – up until recently – it is a…
Unisex is a thing again when it comes to watches. It was a turnkey phrase in the 1980’s and into the ‘90’s, but now it has taken on all new…
Generally, when people hear that someone is a watch collector, visions of the world’s most expensive or elaborate watches go through their minds. However, not every watch collector is a…
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