In America, July 4th marks the nation’s independence and we typically celebrate with picnics, parades and — always bedecked in red, white and blue. However, since Breitling just released its…
Breitling does it again. Just last week, the brand mades a huge statement about its heritage and watchmaking prowess at a space-themed event in Zurich. Not only did the Swiss…
At a summit that to place today in Switzerland, Breitling celebrates the 70th anniversary of the iconic Navitimer watch – with famed slide-rule bezel – by unveiling several important new…
It isn’t the first time a watch brand teams with a motorcycle company, but in the recent announcement pairing Breitling with Triumph, not only are new watches being made,…
It was not too long ago that I had the opportunity to join Breitling in Dallas for the unveiling of its Super AVI . That event was an elaborate production…
Time is being recalibrated for women, but maybe not fast enough. If you see a savvy woman wearing a complicated watch, most likely – up until recently – it is a…
Unisex is a thing again when it comes to watches. It was a turnkey phrase in the 1980’s and into the ‘90’s, but now it has taken on all new…
Generally, when people hear that someone is a watch collector, visions of the world’s most expensive or elaborate watches go through their minds. However, not every watch collector is a…
In an interesting alignment, Breitling has been named the “luxury watch partner” for Ironman and its events. To celebrate, the brand releases the co-designed Endurance Pro Ironman and the Endurance…
Currently on location with Lady Gaga in Italy while they film the movie House of Gucci, actor Adam Driver certainly los the part of the Italian who once headed the…
By Gordon Henderson Breitling’s Premier Heritage Collection. The series taps into key innovations and milestones from the brand’s past to create vintage-inspired pieces with modern elements for today’s enthusiast. Upon…
This year marks the first time I could not attend the GPHG awards ceremony in person in a while — thanks to COVID-19. As a member of the Academic jury,…
It was just a couple of years ago that Breitling – under the direction of watch veteran Georges Kern – began an entire revamp of the brand, including its marketing…
This year’s Grand Prix d’ Horlogerie de Geneve (GPHG) — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition.…
At Geneva Watch Days, Breitling releases its sporty, highly functional Endurance Pro watch collection. This new is offered at a great price/value proposition and is extremely high-tech and geared-for-performance in…