A comprehensive look at new sport watches and how sporty timepieces work.
so many top watch brands that are opening new flagship stores, IWC Schaffhausen, proudly unveils its latest marvel: the flagship boutique on Madison Avenue, New York City. This boutique epitomizes…
(Portions of this article by Roberta Naas first appeared on Forbes.com.) It was billed as a relaunch of the bed Formula 1 watch that TAG Heuer first unveiled to the…
Richard Mille to two spots in the top three of the Miami Grand Prix Formula 1 race yesterday. TAG Heuer was flanked in the middle by Mille, while H. Moser…
With the 2024 Miami F1 Grand Prix this weekend, H. Moser & Cie., partnering with Alpine Motor Sports and the BTW Alpine Team, unveils the new Streamr Cylindrical Tourbillon…
Later this week, in Miami, Formula 1 comes racing into town. While all the motorsports teams will be revving their engines, so, too, will certain watch brands that have affiliations…
By Nancy Olson This year’s new Luna Rossa watches, debuting at Watches and Wonders 2024, center on Panerai’s seafaring pairing with the America’s Cup, which dates to 2017 when it…
Top Japanese brand, Citizen Watch, recently released three exclusive Attesa models in collaboration with its corporate partner, ispace, inc., inspired by the ongoing HAKUTO-R lunar exploration program. This collaboration, initiated…
In an extraordinary partnership that bridges the realms of cinema and horology, Hamilton Watch has teamed up with Legendary Entertainment and Warner Bros. Pictures to craft a bespe “Desert Watch”…
(This article by Roberta Naas first appeared on Forbes.com.) It was back in 1979 that Piaget released the first Polo watch – a timepiece that would become an icon –…
In an exciting development for the worlds of adventure and horology, Bremont welcomes acclaimed climber, adventurer, photographer, and filmmaker Jimmy Chin to its family of brand ambassadors. The partnership reflects…
In a thrilling announcement today, Swiss watch brand Tudor rejoins the motor sports world by partnering with the newly formed Visa Cash App RB Formula One Team. Having left…
With LVMH Watch Days in full swing, we get to meet a lot of new and exciting timepieces — including this one from Hublot. Did you miss the first watch…
In a big move during LVMH Watch Days in Miami, TAG Heuer unveils two incredible new Carrera Chronograph watches that pay homage to the collection’s rich history but in a…
Longines celebrates the 70th anniversary of its iconic Conquest collection with the introduction of the new 38mm Conquest Heritage Central Power Reserve. Inspired by a late 1950’s model, this timepiece…
On January 27 to 28th, one of the most anticipated 24-hour endurance races on the circuit takes place: Rolex 24 at Daytona. Held at Daytona International Speedway the race celebrates…