Recently, Ulysse Nardin announced its support of a program designed to study the ecosystem of blue sharks in the Atlantic ocean. The blue shark is an endangered species and by studying its habits and environment in a non-invasive manner, scientists hope to acquire knowledge that can help save the species. Ulysse Nardin is sponsoring a study…

Breitling Superocean Heritage ’57 Capsule Collection Highlights Surfing Vibes
Surfer-inspired Superocean Heritage ’57 If you know fashion, you know capsule collections are a great way to introduce small runs of fun product without taking a big risk. Not too many watch brands create capsule collections, though, except for Fendi, which is great at it. More and more, though, it is becoming a trend in…
Meet The TAG Heuer Aquaracer GMT Dive, Sport Watch
As the concept of affordable timing takes on new meaning during the recession, most watch lovers look to timepieces that retail for less than $5,000. Many also want highly functional sport watches that can accompany them on their adventures. TAG Heuer has the answer with its great new Aquaracer GMT. Crafted in stainless steel with…
James Bond Movie Launch Postponed, But 007, AKA Daniel Craig, Wears Omega Bond Watch Anyway
This past weekend, Daniel Craig, also known (for the time being) as James Bond, Secret Agent 007, hosted Saturday Night Live, wearing his Omega Diver 300M Co-Axial Master Chronometer 42mm 007 Edition watch. Craig is an Omega brand ambassador, and Omega has long been a watch partner of the 007 films. The Diver 300 M…
Introducing the Longines HydroConquest Green
Last week in New York City, Longines unveiled some of its newest watches for the year, and green took center stage in the form of the new khaki-green colored HydroConqust Automatic watch. The diver’s timepiece — water resistant to 300 meters — features a bold green dial, matching green polished ceramic bezel and green textured…
Hands On/Video: Oris Carysfort Reef Limited Edition 18K Gold Watch Benefitting Coral Restoration Foundation
This past weekend at the Ocean Reef Club’s All Charities Weekend, a special numbered-edition of the all-new Oris Carysfort Reef Limited Edition 18-karat gold watch was included in the event’s auctions in an effort to benefit the Coral Restoration Foundation’s efforts to restore the Carysfort coral reef. (The #2 watch will be auctioned at another…