In Europe on September 11? If so, you may want to be a part of the exciting launch of the new DeNovo Italian-designed, Swiss-made watch brand. A convoy of 20 Porsche Carrera 911 Cabriolet’s will tour the countryside in a unique journey that is designed to reflect the spirit of the new young brand.
The launch event, created in collaboration with Porsche Travel, will start in Germany – where drivers will experience the famed Autobahn, and continue into Switzerland, Italy and Austria over the course of four days. From the streets to the mountains, gorges and passes, the drivers will have a unique experience thanks to DeNovo.
DeNovo has been several years in the research and development stages – perfecting materials, styles and more – before rolling out to the world. The brand’s watches are sports oriented, with a focus on auto inspiration, and rugged outdoor wear. The watches offer affordable luxury and are built to strict standards of quality craftsmanship and close attention to detail.
The DeNovo brand offers several key collections, including the Quantum and the Voyager. The Quantum 44mm chronograph watches – offered in several color schemes – is crafted in stainless steel with silicon rings under the bezel and silicon inlays for the pushers. The dials are multi-layered and finished and feature applied SuperLuminova indexes and hands. The rugged watch even features a “crown out” warning ring around the crown. The watches offer constant seconds counter, 1/10th of a second and 30-minute counter, date window and time. An ISA Swiss quartz movement powers it. Water resistant to 100 meters, it is sold with an interchangeable strap (silicon and Italian leather). The average price for this line is $1,275.
The Voyager line represents the brand’s entry-level price point: $925. Housing the same ISA Swiss quartz movement, this line is also a chronograph but of slightly larger (46mm) dimensions. Crafted in steel with a black PVD bezel, crown and pushers it has SuperLuminova hands and indexes, as well. The line is hitting US stores now.