By Nancy Olson
Celebrating its 75-year homage to the serpent (serpenti in Italian), Bulgari is augmenting its Serpenti Tubogas and Serpenti Seduttori watch collections with freshly minted models that challenge the status quo while keeping tabs on history.
New interpretations of Bulgari’s sinuous snake timepiece designs have ensured the motif’s relevancy over its decades-long history, honoring the Italian company’s innovation with modern representations of this age-old mythological symbol.
Since their inception, Bulgari’s snake-inspired watches (and jewelry pieces) have required a high degree of craftsmanship and know-how, heightened by the company’s desire for authentic details in each design. As the Serpenti continues to reinvent itself with each passing decade, Bulgari’s expertise moves right along with each new creation.
The new Serpenti watches were just unveiled at LVMH Watch Week in Singapore (January 10 – 12), and are inspiring examples of just what happens when watches are conceived in the collective imagination of a world-renowned jeweler.
Bulgari Serpenti Tubogas Infinity
The Serpenti Tubogas has experienced a variety of metamorphoses since the 1940s, enlisting an assortment of materials—precious metal, gemstones, enamel and more—and technologies to effect exciting iterations of this well-loved model.
This year, a diamond-set snake motif wends its way from the watchcase to the tail on the new Serpenti Tubogas Infinity, thanks to its articulated construction and the further-refined gem-setting techniques employed. Constructing a Serpenti Tubogas is never easy: the segments are individually molded before being polished and assembled. Gem setting adds another touch of artisanal and technical flair.
The 35 mm curved rose gold case of the Serpenti Tubogas Infinity is diamond set, as is the rose gold bezel, which features 44 brilliant-cut diamonds. The dial is paved with 262 diamonds and the rose gold crown is set with a cabochon-cut pink rubellite. The watch is available in two versions: with a double-spiral rose gold bracelet alight with 172 diamonds, or a single-spiral rose-gold bracelet set with 131 diamonds. The former is priced at 92,100 Euro, while the latter is 71,400 Euro. Each water-resistant watch is fitted with a high-precision quartz movement tailored for Bulgari.
Bulgari Serpenti Seduttori
The Serpenti Seduttori was first introduced in 2019, inspired by the emblematic Tubogas, but with a twist: the case recalls the serpent’s head, while the articulated bracelet, which is fitted with a folding clasp, evokes the reptile’s scales.
Two new 33mm models, each with a rich black lacquered dial and stylistic Roman numerals and markers, are making their debut. One variation combines steel with a rose gold bezel and crown, hour markers and hands; the bracelet is rose gold and steel. The other variation is all steel. Each water-resistant perfectly polished watch is fitted with a high-precision quartz movement tailored for Bulgari. The steel model is priced at 5,400 Euro, while the rose gold-enhanced model is priced at 9,200 Euro.