It’s one thing to dive, it’s another thing to free dive – without any additional air to breathe. Add to that the idea of freediving in a lake as…
Free Diver Tolga Taskin Sets World Record Wearing Tutima M2 Pioneer
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.
Dark Days Get Brighter With Corum Admiral 42 Automatic Full Black With Color
Anyone familiar with Corum, the brand whose logo is a key, is familiar with the legendary Admiral collection of watches. In fact, many a sailor and r of all things…
Meet The H. Moser & Cie. Vantablack Endeavour Tourbillon and Venturer Vantablack Watches
This article by Roberta Naas first appeared on her Perfect Timing column on Forbes.com. “A think-outside-of-the-box brand, H. Moser & Cie. has, in the past, created fun April Fools…
Meet The TAG Heuer Aquaracer GMT Dive, Sport Watch
As the concept of affordable timing takes on new meaning during the recession, most watch rs lo to timepieces that retail for less than $5,000. Many also want highly functional…
Just What Many Of Us Need Right Now: A Liquor Store Watch By Timex, Todd Snyder
Times are tough all around us, and many are indulging in a few alcoholic beverages than usual. Now, men’s lifestyle brand Todd Snyder and l Timex have another solutions: the…
Czapek Unveils New Aurora Watches And ‘We Collect Rare People’ Campaign
Czapek Unveils ‘We Collect Rare People’ Campaign Czapek & Cie is moving forward with its new marketing campaign and is also unveiling some great new Aurora watches including the Blue…
Introducing the Breitling Top Time Watch
Breitling has been busy exploring its archives and developing a host of new models based on vintage pieces. Now, the brand revisits the 1960’s Top Time watch. The decidedly modern…
Introducing: Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Tourbillon Watch
It may cost a pretty penny at $196,000 on a gold bracelet, but then it has all the attributes to warrant it. What does? The Parmigiani Fleurier Tonda 1950 Double Rainbow…
Would You Buy A $120,000 Bulldog From MB&F?
I am an avid dog r. I have been since I was just a couple of years old and my mother brought my sisters and I to visit a friend…
Video: Space-Age Hamilton PSR Revival Watch Brings Digital Era Back
For people who need a little break from the world news, we have something really “back to the future” for you. Hamilton has revived its famed and bed original Pulsar…
TAG Heuer’s Frederic Arnault Unveils Connected Watch Next Generation
With all of the social distancing necessary today, staying connected in other ways is ever important. To do that, TAG Heuer has just launched its third-generation Connected watch. The brand…
Hublot, Rolex Close Manufacturing Facilities Due To COVID-19, Who’s Next?
As countries are taking often-desperate measures to contain the spread and flatten the curve, a host of watch brands are stepping up their efforts as well. Monday, we brought you…
Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads,…
LVMH Group, Local USA Distilleries Switch Production To Hand Sanitizer
LVMH Group, owners of Bulgari, Louis Vuitton, TAG Heuer, Hublot, Zenith, Tiffany & Co. and a host of other luxury brands, has suspended production of its perfumes and high-end scents,…
Introducing Montblanc Star Legacy Watches For 2020
Regularly focusing on elegance and refinement in all of its timepieces, Montblanc deftly blends sartorial details with technical maturity in its newest Star Legacy watches. Inspired by Minerva watches from…