(Portions of this article by Roberta Naas first appeared in Forbes.com) Maximilian Büsser, the visionary behind MB&F, is once again shaking up the watch world – now with the release…
Closer Look: MB&F’s M.A.D.2 By Eric Giroud, Is It Worthy?
A Closer Look: Bulgari x MB&F Serpenti $150,000 Watch
Recently, I was in New York City for LVMH Watch Week and had the incredible opportunity to go hands-on with the newest Bulgari x MB&F Serpenti watch, unveiled this past…
A Closer Look: MB&F 20th Anniversary Long Horns
This year marks the 20th anniversary of the independent brand MB&F. This brand, short for Max Busser & Friends, has become a legendary name in a very short time. That…
Understanding Why MB&F Sold 25 Percent Of The Brand To Chanel, And Why Chanel Invested
Lo around on. Almost everywhere you will see the announcement from late last week that MB&F sold a 25% stake in its company to Chanel. Some were surprised by this…
Why MB&F Ousted Green For The New Blue MB&F LM Perpetual EVO
It was back in 2015 that MB&F unveiled its first ever Legacy Machine Perpetual watch (LM Perpetual). In the ensuring nine years, it has undergone several iterations and even an…
A Closer Look At The $230,000 MB&F HM 11 Architect Watch
(This article by Roberta Naas first appeared on Forbes.com.) In Dubai last week, just before Dubai Watch Week, MB&F unveiled its Horological Machine No. 11 ‘Architect’ watch – unlike anything…
MB&F Unveils $490,000 Horological Machine, HM9 Sapphire Vision Watches
With Geneva Watch Days in full swing, independent brand MB&F unveils two new versions — reworked in dimensions and with new colorations — of its much coveted HM9 watch. Led…
MB&F Unveils A First For The Brand And A Sure-Fire Must-Have Legacy Machine
Rarely does independent watch brand MB&F create a watch in stainless steel. Those owners of a M.A.D. 1 watch are thrilled he did. However, it is not a normal occurrence.…
Stephen Silver Leases Entire Middle Plaza Mall
We hear all the time about retailers adding space to their stores, adding boutiques and free-standing brand-specific stores, but this one is a first. Stephen Silver has leased all of…
Why I Love My M.A.D. 1 Red Watch Better Than Ever
This story was supposed to be a watch review of my M.A.D. 1 Red watch. But it morphed. The reason I this watch better now than when I first got…
A Look At The Winners Of The Grand Prix d’Horlogerie de Geneve 2022
The annual Grand Prix d’Horologerie de Geneve to place last week. After months of reviewing the nominations and narrowing the finalists down to just a few in each category, the…
Four World-First Watches Up For Nomination At GPHG
With the Grand Prix d’Horlogerie de Geneve (GPHG) award ceremony around the corner, the top watches currently in the running for the win in than a dozen categories…
A Closer Look At What Makes The $80,000 MB&F Legacy Machine Split Escapement EVO Watch Special
Just last week at the Geneva Watch Days exhibit, Swiss independent brand MB&F unveiled a pretty impressive watch: the Legacy Machine Split Escapement EVO watch. Offered in two versions —…
A Closer Look At The MB&F Tiger Eye Legacy Machine FlyingT
It was just three years ago in 2019 that MB&F launched its first women’s watch: Legacy Machine FlyingT. It boasted the bed round case with high domed sapphire crystal, offset…
A Closer Look At The MB&F Legacy Machine Sequential EVO Chronograph
The all-new MB&F Legacy Machine Sequential EVO watch unveiled to the world today is a pretty big deal. Maybe not for some big group-owned brands, but for independent brand MB&F…