Long touted as the watch that is “Engineered for men,” IWC Schaffhausen has been changing its tune over the past few years – unveiling women’s watches and great new smaller, unisex sizes. Now, the brand adds award-winning freestyle skier Eileen Gu to the brand ambassador roster. Gu uses her voice to promote inclusion for Asian women in her sport and to inspire a new generation of women. The committed athlete and model joins the IWC team just shy of her 18th birthday.
Gu started recreational skiing when she was three years old and by the time she was eight, she was immersed in the concept of freestyle skiing. Freeski involves acrobatic skills in the midst of skiing. Gu made history at the 2021 X Games in Aspen, Colorado, where she became the first rookie woman to win three medals. Laster she claimed three more medals at the FIS Freestyle World Ski Championships. She has a successful career as a fashion model, has been accepted into Stanford University and it the youngest person to make it on the “30 Under 30” list by Forbes China.
“I always believed sport has no boundaries. It’s one of the best vehicles to unite people, promote understanding, forge friendships, and create bridges between cultures. With IWC, I share the absolute will to achieve perfection and the clear focus on excellence – values also represented by the other talented athletes in the brand’s universe. I am looking forward to our collaboration,” says Eileen Gu.