The House of Gucci has reinvented its Dive collection with the new series of four Gucci Dive watches made with bio-based materials and recycled steel. The four versions, each retailing for $1,850, are all water resistant to 200 meters and designed with sustainability and sports in mind.
The 40mm watches boast a case and strap made of a rubber-like material that Gucci is referring to as plant-derived plastic. Essentially, bio-based produces are derived from plants and other agricultural, marine and forestry materials, with plants being the primary resource. This means that while they may be referred to as biobased plastics, they are not petroleum based and will degrade over time. Use of this material is designed to reflect Gucci’s commitment to reducing its environmental footprint. The watch materials consist of at least 46 percent bio-based content for the bracelet and 65 percent for the case.
The four versions currently available include an all-white matt-finished model, an aqua blue version, a natural moss green colored watch and a “transparent” timepiece. Gucci accents are used for the indexes, in typical Gucci style, instead of traditional numerals or markers. Those accents include bees, stars and the famed interlocked GG logo – making each one a signature yet whimsical item. The watch is powered by a Swiss automatic movement that can be viewed from the open-worked dial and from the transparent sapphire case back.
Those are some if the most fugly watches I’ve seen in a long time. Given that Chanel , Bulgari and even LV and Hermes can get watches right it is astounding that Gucci continues to miss the mark horologically, they really do miss the mark.
I agree that these are not the types of dive watches we are used to seeing. They are more fashion than function, but they are definitively Gucci style.