By Nancy Olson Unveiled today during Geneva Watch Days, Armin Strom’s new One Week First Edition recalls the groundbreaking One Week model from 2010, which holds a special place in…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Seen Oppenheimer Yet? You Can’t Miss The Vintage Hamilton Watches
Hamilton Watch Company, once American born and made, has a long and storied past with the cinema. The brand has been working with Hollywood for decades (first appearing in the…
A Closer Look AT the Breitling Navitimer B01 Chronograph 46 U.S. Limited Edition Watch
For 70 years, Breitling’s original pilot’s watch has captured the hearts of aviators and tastemakers alike. Adorning astronauts in space and adulated by renowned personalities, it stands as Breitling’s emblematic…
Zenith, Watches Of Switzerland Showcase Pilot Legacy Pop-Up Store
The Hudson Yards in New York City is currently home to a one-of-a-kind experience that merges the past and present of horology in an unprecedented way. Zenith, the renowned Swiss…
I Went To Atlanta With Oris For The Unveiling Of The Hank Aaron Watch, Here’s What Happened
Just a few weeks ago, Oris announced its tribute to the legendary ball player, Hank Aaron: a limited-edition version of the brand’s coveted Big Crown watch. The exclusive watch celebrates…
CD Peacock Gifts Tudor To Cody Bellinger, Chicago Cubs Player Of The Month
CD Peacock, family owned jeweler and the Official Watch and Jewelry Partner of the Chicago Cubs and Wrigley Field, today announced Cody Bellinger, outfielder and first baseman, the Chicago Cubs…
A Closer Look: TAG Heuer’s Skipper Chronograph Regatta Watch
Skipper (noun): person in command of a ship; Barbie’s younger sister; TAG Heuer’s new chronograph with a fascinating history dating to the late 1960s and the America’s Cup. …
IWC’s Pilot’s Watch Chronograph Edition Polaris Dawn Ventures Into Space And Beyond
(This article by Roberta Naas first appeared in her column on Forbes in 2022 and then on ATimelyPerspective.com in November 2022. It has now been updated.) Just last week in…
Diving Into Breitling’s New Endurance Pro Ironman Limited Edition Watches
With the 2023 Ironman championship races right around the corner, the much-anticipated events are, of course, squarely in the news. And so is Breitling, which introduced two new Endurance Pro…
Up Close: Jaeger-LeCoultre Master Control Chronograph Calendar Pink Gold
Jaeger-LeCoultre has been crafting timepieces in its bed Master Control collection for decades – in fact, since the mid-20th century. Regularly evolving the highly functional watch, the brand has endowed…
A Closer Look: A. Lange & Söhne 1815 Rattrapante Perpetual Calendar
In the realm of haute horlogerie, German brand A. Lange & Söhne stands as an embodiment of precision, craftsmanship, and innovation. The renowned brand is regularly pushing boundaries and introducing…
Oris Honors Humanitarian, MLB Hall-Of-Famer Hank Aaron With New Big Crown Watch
In big news – announced during a week that the Atlanta Braves is celebrating Hank Aaron’s life and legacy –Oris pays tribute to the iconic baseball legend Hank Aaron with…
Ryan Gosling As Ken Wears Three TAG Heuer Vintage Watches At Once in Barbie Movie
Hollywood heartthrob and TAG Heuer’s esteemed brand ambassador, Ryan Gosling, makes a style statement in the much-talked-about high-grossing movie “Barbie” with three exceptional TAG Heuer timepieces. Since his collaboration with…
Frederique Constant Celebrates Two Anniversaries With Two Stainless Steel Tourbillons
To celebrate its 35th anniversary, Swiss brand Frederique Constant unveils two new stainless steel tourbillon watches this year – which is also the 15th anniversary of its tourbillon movement. Following…
Meet The Reimagined 1973 Bulova Jet Star Watches
Bulova is reigniting a timeless design from 1973 as it expands its esteemed Classics assortment of watches. This New York headquartered brand has such a rich history, especially in America…
















