Analog Shift Curates Special Collection Of Pre-Owned Watches For J. Crew

Longines

Thanks to the incredible sales at watch auctions this past weekend and last week, millions of dollars were spent on vintage  luxury watches. Some pieces even commanded upward of a million. These auctions only serve to reaffirm the great interest on behalf of collectors for vintage pieces. Now, in an interesting turn of events, the…

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Longines Times Belmont Stakes, Essential Quality Wins

Belmont Stakes, Longines

  In the watch industry, when you hear the words “essential quality” you think of the quality of the case, the dial, the movement, the finished product. But this past weekend, watches, timing and essential quality had a new meaning. That’s because a horse named Essential Quality won the 153rd Belmont Stakes – timed by…

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Medina Spirit Wins 147th Kentucky Derby, Timed By Longines

Longines timed the 147th Kentucky Derby.

This past weekend, the 147th Kentucky Derby, also known as the most exciting two minutes in sports, provided a host of excitement both in person at Churchill Downs in Louisville, Kentucky (where more than 50,000 people attended), and on television. The longest-running sporting event in the United States dates back to 1875, and is one of…

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A Close-Up Look At Longines Spirit Collection

Longines Spirit Collection Chronograph

By Gordon Henderson The Longines Spirit collection looks to tap into the shared history of the manufacture and the many adventurers that have used the brand’s timepieces to navigate land, sea and air.  Celebrity pioneers include Charles Lindberg, Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes, to name a few. The pilots watches and chronographs…

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Three Great New Watches That Are Quality/Value Propositions

Eberhard Aquadate Chrono

While collecting the high-end luxury watches is all well and good, sometimes people just want a really wearable, affordable watch. Thankfully there are a host of brands that fit the bill. Here we take a look at three watches that are great quality/value propositions. Eberhard & Co. Aquadate Chrono Swiss watch brand Eberhard & Co.…

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Introducing the Longines HydroConquest Green

Longines HydroConquest Green

Last week in New York City, Longines unveiled some of its newest watches for the year, and green took center stage in the form of the new khaki-green colored HydroConqust Automatic watch. The diver’s timepiece  — water resistant to 300 meters — features a bold green dial, matching green polished ceramic bezel and green textured…

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