This past weekend, at the 151st Kentucky Derby, Sovereignty raced to the win, ridden by jockey Junior Alvarado. Longines was there, as usual, to time the event down to fractions…
Sovereignty Wins Kentucky Derby, Timed By Longines
Longines Partners With Actor Henry Cavill As Ambassador Of Elegance
Longines has always been synonymous with timeless sophistication, and the brand’s latest partnership with Henry Cavill reinforces its commitment to elegance as a way of life. The celebrated actor, known…
Longines Continues Official Partner Timekeeper Role For 49th Hampton Classic Horse Show
The Hampton Classic Horse Show, a prestigious and eagerly anticipated event in the equestrian calendar, returns for its 49th run from August 25th through September 1st in Bridgehampton, New York.…
Six Swatch Group Brands Unveil Red Hot Year Of The Dragon Watches
(This article by Roberta Naas first appeared on Forbes.com.) The Chinese Lunar New Year just began (on February 10, 2024). We have already covered a host of “Year of…
Meet the Longines Conquest Heritage Central Power Reserve Watch
Longines celebrates the 70th anniversary of its iconic Conquest collection with the introduction of the new 38mm Conquest Heritage Central Power Reserve. Inspired by a late 1950’s model, this timepiece…
Longines Times Mage’s Win At Yesterday’s Kentucky Derby
It is called the Running of the Roses, and the “most exciting two minutes in sports. Yesterday’s Kentucky Derby didn’t disappoint. The winner: Mage, ridden by jockey Javier Castellano. The…
A Closer Look At The Longines Pilot Majetek
Just recently, Swiss watch brand Longines unveiled its new Pilot Majetek watch that is a deft blend of its rich aviation history and contemporary appeal. The watch, inspired by the…
Analog Shift Curates Special Collection Of Pre-Owned Watches For J. Crew
Thanks to the incredible sales at watch auctions this past weekend and last week, millions of dollars were spent on vintage luxury watches. Some pieces even commanded upward of a…
Longines Times Belmont Stakes, Essential Quality Wins
In the watch industry, when you hear the words “essential quality” you think of the quality of the case, the dial, the movement, the finished product. But this past…
Medina Spirit Wins 147th Kentucky Derby, Timed By Longines
This past weekend, the 147th Kentucky Derby, also known as the most exciting two minutes in sports, provided a host of excitement both in person at Churchill Downs in Louisville,…
A Close-Up Look At Longines Spirit Collection
By Gordon Henderson The Longines Spirit collection los to tap into the d history of the manufacture and the many adventurers that have used the brand’s timepieces to navigate land,…
Three Great New Watches That Are Quality/Value Propositions
While collecting the high-end luxury watches is all well and good, sometimes people just want a really wearable, affordable watch. Thankfully there are a host of brands that fit the…
Introducing the Longines HydroConquest Green
Last week in New York City, Longines unveiled some of its newest watches for the year, and green to center stage in the form of the new khaki-green colored HydroConqust…
Who Are The Final 84 Watches In The 2019 GPHG (Grand Prix d Horlogerie) Competition?
The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG) has announced its pre-selected watches — six in each of the categories — that will be going up…
Hands On With The Longines Master Annual Calendar (prices)
With generations of experience, Swiss watch manufacturer Longines enjoys an expertise steeped in tradition and performance. Since its inception, in Saint-Imier, Switzerland, in 1832, the brand has grown to become…