It’s becoming a big thing: releasing new campaigns for the new year. Thus far we are witnessing several brands with almost-ready-to-break news. But Jaeger-LeCoultre has come out of the old year and into the new with a hot new lo. The brand has teamed with Chinese actor and singer Jackson Yee (Yi Yang Quian Xi)…
Unless you’ve walked through a watch workshop where rare handcrafts are executed by master artisans, and witnessed their microscopic work in person, it is difficult to really understand how much goes into the making of a Metiers d’ Arts watch. The new Jaeger-LeCoultre Rendez-Vous Sonatina Peaceful Nature watches are not only technically advanced and masterfully…
Exactly 91 years after the 1931 launch of the now iconic Jaeger-LeCoultre Reverso watch, the Swiss brand from the Vallee de Joux, unveils a new series of perfectly sized Reverso Tribute Duoface Calendar with triple calendar function and releases a new campaign and film, entitled A New Turn, starring actress Anya Taylor-Joy and actor Nicholas…
Sometimes, it’s all about talking the talk. This is especially true in the watch world. So today we are taking a lo at some basic vocabulary words every newbie watch collector should use when describing a watch, both the outside and the inside. More complex watch definitions coming soon. These basic definitions are essential watch…
Known for her grand talent and poise, actress Anya Taylor-Joy joins the Jaeger-LeCoultre family as its newest brand ambassador. To announce the news, the Maison created a special video entitled “A Call of the Heart” based on the idea of the brand calling her to invite her on board, and also recalling a significant phone…
Loing for a special timepiece that you just haven’t found yet? Next week might be your lucky week, From July 6-13, the Horological Society of New York (HSNY) working with Phillips in association with Bacs & Russo, present Timepieces for HSNY: 2022 Charity Auction. This year marks the second year the on auction takes place…
Get watch reviews, watch news and insights delivered directly to you bi-monthly.
No spam, easy unsubscribe, we don't share our lists.