It’s becoming a big thing: releasing new campaigns for the new year. Thus far we are witnessing several brands with almost-ready-to-break news. But Jaeger-LeCoultre has come out of the old year and into the new with a hot new lo. The brand has teamed with Chinese actor and singer Jackson Yee (Yi Yang Quian Xi)…

A Closer Look At Nature: Jaeger-LeCoultre’s Rendez-Vous Peaceful Nature Trilogy
Unless you’ve walked through a watch workshop where rare handcrafts are executed by master artisans, and witnessed their microscopic work in person, it is difficult to really understand how much goes into the making of a Metiers d’ Arts watch. The new Jaeger-LeCoultre Rendez-Vous Sonatina Peaceful Nature watches are not only technically advanced and masterfully…
Jaeger-LeCoultre Unveils Reverso Tribute Duoface Calendar, Launches ‘A New Turn’ Campaign
Exactly 91 years after the 1931 launch of the now iconic Jaeger-LeCoultre Reverso watch, the Swiss brand from the Vallee de Joux, unveils a new series of perfectly sized Reverso Tribute Duoface Calendar with triple calendar function and releases a new campaign and film, entitled A New Turn, starring actress Anya Taylor-Joy and actor Nicholas…
11 Important Vocabulary Terms For Beginner Watch Collectors
Sometimes, it’s all about talking the talk. This is especially true in the watch world. So today we are taking a lo at some basic vocabulary words every newbie watch collector should use when describing a watch, both the outside and the inside. More complex watch definitions coming soon. These basic definitions are essential watch…
Actress Anya Taylor-Joy Joins Jaeger-LeCoultre As Brand Ambassador
Known for her grand talent and poise, actress Anya Taylor-Joy joins the Jaeger-LeCoultre family as its newest brand ambassador. To announce the news, the Maison created a special video entitled “A Call of the Heart” based on the idea of the brand calling her to invite her on board, and also recalling a significant phone…
Patek Philippe, Jaeger-LeCoultre And Other Watches Up For Auction For HSNY Charity Event
Loing for a special timepiece that you just haven’t found yet? Next week might be your lucky week, From July 6-13, the Horological Society of New York (HSNY) working with Phillips in association with Bacs & Russo, present Timepieces for HSNY: 2022 Charity Auction. This year marks the second year the on auction takes place…