It was a year of confinement. It was a year of staying home and avoiding the pandemic. It was a year of the digital boom, where everyone embraced Zoom and Team meetings and sought to offer some semblance of normalcy. In the watch world, it was a year of digital growth, as many brands focused…
As Swiss watch brand Jaeger-LeCoultre celebrates the 90th anniversary of its legendary Reverso watch, it sets new world records with its four-faced Reverso Hybris Mechanica Caliber 185 Quadriptyque watch unveiled today at Watches & Wonders Geneva 2021. Six years in the research and development stages, the 1.35 million Euro timepiece (approximately $1.60 million) is the…
Late last year, Jaeger-LeCoultre unveiled the very first of its Tribute watches designed to celebrate the 90th anniversary of one of the most iconic watches of all time: Reverso. Now, just before it kicks off the year with a host of incredibly exciting Reverso watches, the brand releases a tribute book: Reverso. Published by Assouline,…
The year 2021 may usher in hopes of new times and happier moments. For Jaeger-LeCoultre, those moments include the 90thbirthday of the brand’s iconic Reverso watch. It was on March 4, 1931 that the Reverso was born. As 2021 will be an anniversary year for the icon, Jaeger-LeCoultre is pulling out all the stops for…
One of the biggest trends in watches today is the return to roots. More and more watch brands are revisiting their archives and re-inventing iconic watches that made history for them once before. Most of these watches have already enjoyed numerous evolutions over the decades. True collectors, though, will want to have at least one,…
Swiss watch brand Jaeger-LeCoultre has teamed with renowned Swiss artist Zimoun, commissioning him to create a special installation of sound art that reflects Jaeger-LeCoultre’s centuries-old history in sound making within the realm of watchmaking. The exhibition, Zimoun: 1944, which includes prepared dc-motors, MDF panels and Jaeger-LeCoultre watch parts, opens in China and will make a…
Get watch reviews, watch news and insights delivered directly to you bi-monthly.
No spam, easy unsubscribe, we don't share our lists.