(This article by Roberta Naas first appeared on Forbes.com.) IWC Schaffhausen, known for its precision engineering and timeless design, has unveiled a horological masterpiece in collaboration with seven-time Formula One™…
Swiss watchmaker IWC Schaffhausen combines its expertise in a new series of Big Pilot’s watches inspired by the iconic G-Class from Mercedes-Benz, bridging the realms of precision engineering in automobiles,…
Known for its prowess with pilot’s watches, which it has been building since the early days of flight, IWC Schaffhausen regularly creates clean, easy-to-read pilot’s watches that are highly functional…
(This article by Roberta Naas first appeared in her column on Forbes in 2022 and then on ATimelyPerspective.com in November 2022. It has now been updated.) Just last week in…
Today, we are taking a closer lo at the all-new (available for sale as of July 2023) IWC Big Pilot’s Watch Perpetual Calendar TOP GUN Lake Tahoe watch, which is…
Lovers of IWC Schaffhausen watches, particularly the pilot watches, are well aware of last year’s introduction of white Lake Tahoe and Woodland Green ceramic watches. Now, the brand takes the…
At Watches & Wonders Geneva 2023, we had a lot to talk about as brands to liberty with designs that they typically don’t do: dials with balloons, dials with painted…
When most people think about auto racing and Formula One, they think fast-paced, cutting-edge, high mechanics. Combine this with a watch brand and you think red, racing green, black, yellow…
When I was invited to London with IWC for a pre-Watches & Wonders sneak peek at its newest timepieces, I was thrilled. After all, I have been a fan of…
Every watch brand has a somewhat different process for creating watch dials. And, in fact, some brands don’t create their own dials at all. They purchase them from companies that…
It’s not just on St. Patrick’s Day that the watch world is turning to green. In fact, we’ve been saying for a while that green is the new blue. The…
By Nancy Olson IWC is celebrating Chinese New Year, also called the Lunar New Year or the Spring Festival, in the way it knows best—with a new watch. The Portugieser…
Whether you are shopping for a last-minute holiday gift, or for yourself, this season there are a few must-see (and possibly own) watches to indulge in. With prices ranging…
I’ve been in the watch industry a very long time. In fact, I started my journey in late 1984 and my first full year in timepieces was in 1985.…
By Nancy Olson Corporate sustainability is such an important concept, but too-often used as a “buzz phrase” for half-hearted endeavors that motivate little real change. Not so with…
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