IWC Schaffhausen’s latest addition to the Portugieser is a technical and material feat. The new Portugieser Tourbillon Retrograde Chronograph (Ref. IW394009), limited to just 100 pieces and priced at $145,000,…

A Mechanical IWC Watch For $5,800? And For A Worthy Cause
For many watch enthusiasts, IWC Schaffhausen has long been synonymous with precision engineering, elegant design, and – but typically with prices that often require a five-figure or financial commitment. So,…
Meet IWC’s New Pilot’s Watch Automatic 41 Top Gun Mojave Desert
Those who know me know that I am an avid fan of IWC Schaffhausen. Have been so for decades, even before the brand was owned by Richemont Group. The reasons…
IWC Introduces Two Blue Tourbillon Pilot’s Watches Honoring ‘The Little Prince’
IWC Schaffhausen has unveiled two new high-complication additions to its “Le Petit Prince” , further deepening the brand’s long-standing tribute to Antoine de Saint-Exupéry’s bed novella. The latest releases—the Big…
IWC, F1 Actors Bring Action Packed Stunts To Life
Actors Damson Idris and Kerry Condon, two of the lead stars in the highly anticipated upcoming movie F1, enacted a live stunt demonstration at the recent 82nd Members’ Meeting in…
Watches & Wonders Geneva 2025: The Joys, Chaos And Camaraderie
Watches & Wonders Geneva 2025: Part 1 Every year the Watches & Wonders Geneva show fills people with a roller coaster of emotions. Some highly anticipate it and lo forward…
IWC Underscores Its Relationship With Brad Pitt, ‘ F1 The Movie,’ With Green Grid-Dial Ingenieur
At Watches and Wonders Geneva, IWC Schaffhausen introduces a special edition of the Ingenieur Automatic 40, directly inspired by the timepiece worn by Brad Pitt’s character, Sonny Hayes, in the…
IWC Unveils $102,000 Big Pilot’s Watch Shock Absorber XPL Toto Wolff Edition
As the Mercedes-AMG PETRONAS Formula One™ Team prepares for a new season filled with high-speed competition and relentless precision, IWC Schaffhausen introduces a timepiece that embodies the spirit of motorsport:…
12 Watches Already Channeling Pantone’s Mocha Mousse
Pantone may have crowned PANTONE 17-1230 Mocha Mousse as the official Color of the Year for 2025, but the watchmaking world has long been ahead of this trend. Shades of…
Patek, AP, Rolex, IWC Watches Owned By Tom Brady Up For Auction
Tomorrow, December 10, 2024, Sotheby’s in New York will host the highly anticipated auction of “The GOAT Collection: Watches & Treasures from Tom Brady.” For fans of the seven-time Super…
IWC Unveils Ingenieur Automatic 40 With Rich Blue Dial
IWC Schaffhausen has unveiled an exciting new addition to its Ingenieur collection — one many collectors have been asking for. Meet the Ingenieur Automatic 40 with a striking blue dial.…
Closer Look: IWC Big Pilot’s Perpetual Calendar ‘Rodeo Drive’ And Legendary Kurt Klaus
In the realm of haute horology, few names eve admiration and innovation like Kurt Klaus, the legendary IWC Schaffhausen watchmaker who – decades ago — transformed the perpetual calendar into…
GPHG 2024 Award Winners And Highlights
After months of brands submissions, votes cast, jury deliberations recorded and , the 2024 Grand Prix d’Horlogerie de Genève (GPHG) has come to a close, with than 20 awards bestowed…
IWC Schaffhausen Returns to Its American Roots with New Boston Boutique
Just a few days ago, and partly as a nod to its storied history, IWC Schaffhausen unveiled its first boutique in Boston, the city where it all began. Located on…
IWC Pilot’s Watch Chronograph Polaris Dawn Back On Earth With Astronauts
In a monumental achievement for both space exploration and horology, IWC Schaffhausen played a significant role in the historic Polaris Dawn mission, which saw four astronauts don custom-designed IWC watches…