IWC Becomes Engineering And Timekeeping Partner For Airspeeder Electric Flying Racing Cars

Airspeeders and IWC

It’s the stuff dreams are made of. Flying through the sky with your own private car, not worrying about the roads or the traffic. A futuristic dream only accomplished on The Jetsons, in a drone-filled world, it may well be on its way to becoming a reality. Cutting-edge brand IWC Schaffhausen recognizes the potential of…

Read More →

IWC, Mercedes-AMG Unveil Pilot’s Watch Chronograph Edition AMG

IWC Pilot’s Watch Chronograph Edition AMG

Deftly blending its long-time pilot’s watch experience with Mercedes-AMG’s precision performance in the world of sports cars, the pair continues its affiliation that began 17 years ago in 2004 with the launch of the IWC Pilot’s Watch Chronograph Edition AMG. Just as AMG was born on the racetrack and is committed to driving performance, IWC…

Read More →

Hands On With The New IWC Pilot Watch Chronograph Seen At  Watches & Wonders Geneva 2021

IWC Pilot Watch Chronograph 41mm , Watches & Wonders Geneva 2021

This week at Watches & Wonders Geneva, IWC Schaffhausen unveils a host of new watches, including one that we got to go hands-on with even before the fair began: the IWC 41mm Pilot  Watch Chronograph with in-house movement. The new size, the in-house caliber and the great color dials – bold blue and rich green…

Read More →

Video: IWC Is Talking Big With Tom Brady and Sir Lewis Hamilton

IWC, Lewis Hamilton, Tom Brady

Today, IWC Schaffhausen launched its newest video: a conversation between legendary NFL quarterback Tom Brady and Formula One great Sir Lewis Hamilton, The discussion, entitled Talking Big, is hosted by television’s James Corden, the host of The Late Late Show.   In February, Brady claimed his seventh Superbowl victory with his new team, the Tampa…

Read More →

Introducing the IWC Paper-Based TimberTex Watch Strap

IWC TImberTex paper-based watch strap

In an age where everyone is concerned about sustainability, IWC Schaffhausen continues to make strides to comply with responsible and ethical sourcing and to develop environmentally friendly materials. The newest result of its efforts is the TimberTex line of luxury watch straps that are paper-based using low-impact paper and plant cellulous. The announcement of the…

Read More →

A Closer Look At The IWC Flieger Chronograph Tribute To 3705 Watch

IWC Pilot Watch Tribute to 3705

IWC Schaffhausen is perhaps best known to the world for its pilot watches. Since the 1930’s, it has introduced a host of Flieger and Mark watches that have earned the brand a great distinction. Now, IWC unveils the Pilot’s Watch Chronograph Edition “Tribute to 3705” watch that pays homage to the 1994 iconic black Flieger…

Read More →