Just a few days ago, and partly as a nod to its storied history, IWC Schaffhausen unveiled its first boutique in Boston, the city where it all began. Located on…
IWC Schaffhausen Returns to Its American Roots with New Boston Boutique
IWC Pilot’s Watch Chronograph Polaris Dawn Back On Earth With Astronauts
In a monumental achievement for both space exploration and horology, IWC Schaffhausen played a significant role in the historic Polaris Dawn mission, which saw four astronauts don custom-designed IWC watches…
IWC Unveils Portofino Chronograph 39 With Steel Bracelet At W&W Shanghai
IWC Schaffhausen has unveiled its first Portofino Chronograph 39 with a stainless steel bracelet at Watches and Wonders Shanghai. The new mo showcases a compact and versatile design with a…
Closer Look: Four Top Watches That Need A Second Glance
With so many great watches being unveiled this year, it is difficult to keep up. Sometimes, though, a few stand out. Here we take four complicated watches that warrant a…
IWC Schaffhausen Partners with Apple Original Films for Highly Anticipated ‘F1″ Racing Movie Starring Brad Pitt
IWC Schaffhausen just announced its groundbreaking partnership with Apple Original Films for the upcoming Formula One™ racing feature. This high-octane film is set to bring the thrilling world of Formula…
IWC Unveils Patent-Pending Fully Luminous Ceralume Concept Watch
When Lewis Hamilton was seen wearing a glowing watch this past weekend, IWC was forced to spill the beans a little early on its patent-pending Cerlaume® Concept watch. In fact,…
A Closer Look At The New IWC Schaffhausen Flagship Boutique In New York
so many top watch brands that are opening new flagship stores, IWC Schaffhausen, proudly unveils its latest marvel: the flagship boutique on Madison Avenue, New York City. This boutique epitomizes…
Accurate Moonphase For 45 Million Years: IWC Portugieser Eternal Calendar
(This article by Roberta Naas first appeared on Forbes.com.) At Watches & Wonders Geneva this past week, IWC Schaffhausen unveils a world’s first perpetual calendar watch that the brand says…
IWC Makes Big Moves With Portugieser Series At Watches & Wonders Geneva 2024
By Nancy Olson IWC has some intriguing timepieces unveiling at this year’s Watches and Wonders, with updated materials and fresh colors slated for its popular Portugieser collection. Though its origins…
Aquaman And the Lost Kingdom Movie Also Debuts IWC Aquatimer Watch
This past weekend, the new Warner Bros Pictures Aquaman and the Lost Kingdom made its debut in theaters. Also claiming a spot center stage was a prop developed by Swiss…
IWC, Gisele Bundchen Talk Time, Art And Watches In Miami
Earlier this month in Miami, during the Miami Art week, IWC Schaffhausen hosted an exclusive conversation with supermo and brand ambassador Gisele Bündchen. The event, held against the backdrop of…
Introducing IWC Chronograph AMG and Mercedes-AMG Petronas F1 Watches
As the Formula One Las Vegas Grand Prix is poised to take place November 16-18, IWC Schaffhausen, which partners with Mercedes-AMG and the Mercedes-AMG PETRONAS Formula One™ Team, introduces two…
Introducing Two New IWC Ceramic ‘Colors Of Top Gun’ Pilot’s Watches
Swiss watchmaker, IWC Schaffhausen, continues to showcase its mastery in the art of manufacturing colored ceramic watches with the introduction of two new striking mos to its “Colors of TOP…
IWC Re-Opens Rodeo Drive Boutique With New Looks
We don’t typically cover boutique openings here, but IWC Schaffhausen pulled out all the stops this past weekend to celebrate the grand re-opening of its iconic Rodeo Drive boutique in…
IWC Unveils Re-edition Of Legendary Markus Buhler Big Pilot’s Watch
IWC Schaffhausen has unveiled its latest horological masterpiece – the Big Pilot’s Watch 43 Tourbillon Markus Bühler. This exceptional timepiece serves as the long-awaited successor to the iconic Big Pilot’s…