Breaking News: Richemont Group Launches New Watch Brand Called Baume

The new Baume brand is considered genderless and utilizes only sustainable, recycled and up-cycled materials.

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand…

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Hands On: Baume & Mercier Pulls Out All the Stops With New Clifton Club Indian Motorcycle Legend Tribute Scout And Chief Watches

Baume & Mercier Clifton Club Indian(R) Legend watches kick it up a notch.

Avid watch lovers familiar with our site know that we have a special affinity for Swiss watch brand Baume & Mercier. Perhaps it stems from the fact that this brand has such a wonderfully inspiring roots story — founded by a husband wife team more than a century and a half ago – and dedicated…

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An Insider’s Complete Review of SIHH 2018: Come Inside With Us And See What A Typical Day Is Like And Witness The Best Exhibition Spaces And More

A back room at the Piaget exhibition space at SIHH 2018 makes you feel as though you are underwater in a swimming pool.

Every year, we anxiously await the trek to Geneva for the Salon International de la Haute Horlogerie (SIHH) – the first luxury watch exhibit of the year. This year marked the 28th exhibition – and my 27th year in attendance (I missed one year when my darling daughter was born). As always, it was a…

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Storage Wars: The Best (And Worst) USB Keys From SIHH 2018

H. Moser & Cie wins the best USB key of SIHH 2018 in our regular Storage Wars coverage.

We are into our sixth year of our much-loved Storage Wars coverage. Each year since 2012, we have taken a close look at the USB keys that we receive at the shows — mentioning the stand-out sticks that carry a powerful punch. Each USB key holds all of the important press releases and images released…

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SIHH 2018: Richemont Group, Baume & Mercier Unveil New Technology: Four Reasons Why You Need The New Baume & Mercier Clifton Baumatic Watch

Baume & Mercier Clifton Baumatic(TM) COSC-certified chronometer

Today, just a few days before the Salon International de la Haute Horlogerie (SIHH) opens its doors in Geneva, the Richemont Group and Baume & Mercier unveil what is the result of more than four years of research and development by the Richemont Group’s Research and Innovation Team: The Baumatic™ caliber. One of the factors…

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New Year, New SIHH 2018: 35 Exhibitors Slated To Show At First Watch Exhibition Of The Year, See What’s Changed

SIHH 2018

Salon International de la Haute Horlogerie (SIHH) is around the corner. Beginning officially on January 15 ,2018, and running through Friday January 19, the SIHH is becoming the “it” show. This year marks the 28th edition of the fair, which I have been attending since it first began (with the exception of missing just one…

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