I’ve been in a helicopter quite a few times in my life. I know this is not something everyone can say, but I have been fortunate enough to enjoy this wildly exciting mode of transportation. Often, it is about getting from point A to point B quickly. Sometimes it is about sightseeing in hard-to-get-to locations. However, this may be the first time i will get to travel by helicopter because a watch brand signed on as the official watch and Official Timekeeper. But that is exactly what Ulysse Nardin has done with Blade.
Essentially, Blade Urban Air Mobility is a “technology-powered global air mobility platform.” According to company-generated information, the brand is committed to reducing travel “friction” with transportation alternatives in some of the most crowded air spaces in the world. It is committed to lower cast air-mobility and quiet, emission-free results. Using helicopters and amphibious aircraft, Blade routes passengers on the best possible courses. It is also one of the “largest air medical transporters of human organs for transplant in the world.”
Thanks to this partnership, Ulysse Nardin also creates Blade’s first departure countdown clock to alert passengers of travel and boarding times in the mobile app, website and in waiting rooms.
According to François-Xavier Hotier, President of Ulysse Nardin North America, “Our partnership with Blade is a natural one. Blade combines a precise level of detail- oriented experience with time-effective transportation alternatives, which is exactly what our customers value. As a watch brand that caters to explorers, innovators and visionaries, Ulysse Nardin embraces and serves the same adventurous spirit of Blade fliers.”