Today, thanks to Frederique Constant, I helped to buy books and novels for young students in America. The novels, I believe, will help open their eyes to other worlds, to themes that can be their mantras, or just to adventure. Without books, I would never have become the writer and dreamer that I am today. The effort came via a gift card given to me – and all others in attendance — at last week’s unveiling of the brand’s new Horological Smartwatch for women by Frederique Constant. The card was for use on the charitable site DonorsChoose.org. Here, you can choose the project you want to fund, so you know exactly where the donation is going. I found it both a rewarding and humbling experience and I thank Frederique Constant for that opportunity.
At last week’s event, the brand – along with brand ambassador and award-winning actress Gwyneth Paltrow – donated $50,000 to DonorsChoose.org. Frederique Constant is known for its tireless support of charitable causes and, in its short, yet highly successful 25-years, the brand has established the Frederique Constant Foundation, partnered with the World Heart Federation and so many other heart-related causes. In fact, the brand donates a portion of sales of every Heart Beat collection watch to help heart-needy patients. The affiliation with DonorsChoose.org comes from its relationship with Paltrow, as this is a charity that she personally supports.
Paltrow helped unveil the new Frederique Constant Horological Smartwatch for women to the world at the event last week. “This is my first watch affiliation, and it is a great fit,” said Paltrow in an exclusive interview. “The watches are really beautiful, well made, classics — all things I like. Even better, the brand’s consciousness and charitable component sets them apart and is an amazing differentiator for me, so it feels like an honor to do something with a brand that cares and wants to work with charities. For me, watches have a fashion and aesthetic facet, but also a practical facet, as well. I am excited to wear this new watch that counts your steps. Most of the fitness watches on the market are not very nice looking, but this is beautiful; it has such a classic look that you would never know it is a smart watch too. I like that.”
The new Horological Smart watch for women offers an analog look yet features the MMT technology and offers a host of functions that include activity tracking, sleep tracking and message and call notifications. One need only pair the watch with the MMT-365 (Manufacture Modules Technologies Sarl) application to get started. The watch also offers world time indication, and gives “get active” alerts. It is based on the concept of the brand’s first Smartwatch unveiled in 2015.
The new women’s line consists of five models, including steel and two-tone versions on straps or bracelets, and featuring black or white dials with guilloche decorations, diamond and mother of pearl accents. The 34mm watches are powered by a quartz module powered by a battery. The watch is water resistant to 30 meters and has a 2+-year battery life. They retail from $795 to $1295.
According to Paltrow, she plans to use the new Horological Smartwatch to time her daily activities. “Time is definitely my most precious resource, especially these days as I juggle having small children and running a business that is growing all the time. Time for me is the most precious thing I have and I am sure it is that way for everyone. I feel like these days my schedule gives me very little time to relax and enjoy; time these days feels very pressurized and also very fleeting. We all in this modern age are so busy, and it is so important to make time for ourselves in some way,” says Paltrow, adding that “Having a real routine helps me. For instance, on school days, it is all about routine. I take the kids to school every day, I exercise, I go to work, I come home after work and am with my kids, so having a routine is very important to staying on schedule and juggling time.”
Case: Polished stainless steel 2-parts case Diameter of 34 mm
Convex sapphire crystal Water-resistant to 3 ATM
Technology: MMT-281 quartz caliber, functions adjustable through the crown
Dial: guilloché decoration and mother of pearl, applied numeral indexes set with 8 set diamonds
Hand-polished silver-colored hands
Bracelet: Stainless steel bracelet or leather strap
Sleep cycle alarms Get-Active alerts
Cloud backup and restore World time 24 time zones Call & Message Notifications
2+ years battery life