In an effort to strengthen its commitment to sustainability, transparency and traceability in the supply chain, Swiss watch brand Breitling unveils the newest Super Chronomat Automatic 38 Origins watch that packs a good dose of “Better” into it. By teaming with the Swiss Better Gold Association for properly sourced artisanal gold, and by using…
A look at different watch trends and examples of some of the best brands by trend.

IWC Is Making Strides To Save The Planet One MiraTex Watch Strap At A Time
By Nancy Olson Corporate sustainability is such an important concept, but too-often used as a “buzz phrase” for half-hearted endeavors that motivate little real change. Not so with IWC Schaffhausen, who began its sustainability journey over a decade ago, recently setting several consequential goals to accomplish by 2022. “Sustainability permeates our…
Suspicious Minds May Want To Know More About Elvis Presley’s Watch Collection
The iconic Elvis Presley – known for his outrageous hip gyrations and phenomenal showmanship – was also an avid watch r, collector and trader. It is said that he would often take a watch he was wearing off his wrist and trade it with a fan if he saw another watch he liked better.…
Disco Fever Reigns In The New Glashutte Original Seventies Chronograph Panorama Date Watches
With everything around us beginning to recall the 1970’s – think fashion, muscle cars and — Glashütte Original takes the lead in this trend, unveiling its Seventies Chronograph Panorama Date mos in summer colors reminiscent of the era: Vibing Orange and Disco Blue. Perfect for those summertime vibes, these newest watches are being released in limited editions of…
Watch Review: Hands On With Hegid Watches
Recently, I had the chance to go hands on with Hegid watches. The brand, globall2019y launched four years ago in 2018 (with its first watches being shown at Baselworld in 2019), the French company has a very unique watch wardrobe concept that offers wearers the ability to be creative and different. Thanks to a patented…
Swatch Group Presents Its Chinese New Year Zodiac Watches From Blancpain, Harry Winston, Swatch
The Chinese New Year rings in officially on February 1, 2022, and a host of brands are offering creative visions of the seductive and alluring tiger for the wrist. According to Chinese zodiac references, the tiger is the beautiful, powerful and confident and people born in the Year of the Tiger are similarly empowered. In…