Collective Horology, Urwerk And The Intrepid Museum Launch Space-Age Watch

URWERK UR-100V P.02 collector’s  watch

These days, everyone seems to be focused on watch collecting – at least in the watch collecting world. We regularly hear about how hot the collecting market is, as well as the vintage, Certified Pre-owned and auction market. Generally, we also hear a lot about Red Bar Crew – a highly prevalent watch collecting group…

Read More →

A Closer Look At The Zenith Cohiba Cigars 55th Anniversary Chronomaster Open Watch

Zenith Chronomaster El Primero Cohiba Cigar watch

Easily one of the most distinguished cigar makers in the world, Cuban brand Cohiba celebrates its 55th anniversary this year. To help the  celebration along, Swiss watch brand Zenith, which is enjoying its fifth year of collaboration with Habanos, unveils its sixth special edition watch: the commemorative Chronomaster Open Cohiba 55th Anniversary. Timed to coordinate…

Read More →

Zenith Celebrates Women With DreamHers Campaign

Zenith Midnight Defy watch

With the emphasis on women this month,  Zenith Watches once again underscores its DreamHers campaign that began in 2020, enhancing  it by adding six more independent women to the list of those trying to inspire others. As a sort of capsule campaign within its overall “Time to Reach Your Star” marketing creed, Zenith is honoring…

Read More →

Green Bay Packers Quarterback Aaron Rodgers Becomes Zenith Brand Ambassador

Aaron Rodgers

Last weekend in football was a tough one as the last of the teams battled it out for a place in the Super Bowl. Green Bay Packers, led by quarterback Aaron Rodgers, fell short — allowing the Tampa Bay Buccaneers led by quarterback Tom Brady (a brand ambassador for IWC) to go all the way…

Read More →

Introducing: Zenith Chronomaster Sport Next Generation

Zenith El Primero Chronomaster Sport

In big news just before the LVMH watch week next week, Zenith unveils a new generation of the iconic Zenith El Primero Chronomaster Sport watch that is sleeker, sportier and that houses a new El Primero caliber that measures to 1/10th of a second. The newest Zenith El Primero Chronomaster Sport collection marks the beginning…

Read More →

Introducing: Zenith Defy Classic Carbon With Integrated Carbon Bracelet

Zenith Defy Carbon

Zenith just went a big step further with its Defy watches by introducing a carbon version of the Defy Classic that is the first to feature an integrated carbon bracelet in the history of the brand.  Zenith’s carbon bracelet is made of more than 50 different components — in crafted all carbon. The ultra-light weight…

Read More →