Zenith Celebrates Women With DreamHers Campaign

Zenith Midnight Defy watch

With the emphasis on women this month,  Zenith Watches once again underscores its DreamHers campaign that began in 2020, enhancing  it by adding six more independent women to the list of those trying to inspire others. As a sort of capsule campaign within its overall “Time to Reach Your Star” marketing creed, Zenith is honoring…

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Green Bay Packers Quarterback Aaron Rodgers Becomes Zenith Brand Ambassador

Aaron Rodgers

Last weekend in football was a tough one as the last of the teams battled it out for a place in the Super Bowl. Green Bay Packers, led by quarterback Aaron Rodgers, fell short — allowing the Tampa Bay Buccaneers led by quarterback Tom Brady (a brand ambassador for IWC) to go all the way…

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Introducing: Zenith Chronomaster Sport Next Generation

Zenith El Primero Chronomaster Sport

In big news just before the LVMH watch week next week, Zenith unveils a new generation of the iconic Zenith El Primero Chronomaster Sport watch that is sleeker, sportier and that houses a new El Primero caliber that measures to 1/10th of a second. The newest Zenith El Primero Chronomaster Sport collection marks the beginning…

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Introducing: Zenith Defy Classic Carbon With Integrated Carbon Bracelet

Zenith Defy Carbon

Zenith just went a big step further with its Defy watches by introducing a carbon version of the Defy Classic that is the first to feature an integrated carbon bracelet in the history of the brand.  Zenith’s carbon bracelet is made of more than 50 different components — in crafted all carbon. The ultra-light weight…

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The Truth Behind The Bamford, Black Badger, Zenith Superconductor Project

Bamford Watch Department x Black Badger Zenith El Primero

It was just about two weeks ago that Bamford Watch Department announced its newest collaboration. The  company has been working with Swiss watch brand Zenith for a while now and has introduced several special editions. This one, though, brings together Bamford Watch Department, Zenith and Black Badger – working together to create the  Zenith El…

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Introducing the Zenith Defy 21 Ultraviolet Chronograph With Violet Movement

Zenith Defy 21 Ultraviolet Chronograph

If you love purple, Zenith has the watch for you. The Swiss watch brand is calling it violet — the ultimate end of the color spectrum (think Roy G. Biv). After violet, the next highest frequency of light is the invisible ultraviolet light. By taking this extreme color and pairing it with Zenith’s highest frequency…

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