5 Swatch Group Valentine’s Day Watches That Might Be A Little Over The Top, And One That Is Not

Swatch Valentine's Day watch

This year, the Swatch Group went all out for Valentine’s Day — creating some of the most sumptuous (and expensive) watches that honor romance and love. Here, we take a look at a few of those watches that will definitely break the bank, as well as one highly affordable one. Here, we check out —…

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Swatch Group Presents Its Chinese New Year Zodiac Watches From Blancpain, Harry Winston, Swatch

Blancpain Traditional Chinese Calendar watch

The Chinese New Year rings in officially on February 1, 2022, and a host of brands are offering creative visions of the seductive and alluring tiger for the wrist. According to Chinese zodiac references, the tiger is the beautiful, powerful and confident and people born in the Year of the Tiger are similarly empowered. In…

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Swatch Surfs the Big Waves with New Swatch by Coco Ho

  Competitive surfing was the highlight at Trestles Beach in Southern California, where the Swatch Women’s Pro Trestles was held, September 9 through 12. Swatch has been a sponsor of women’s pro surfing, and competitive surfer Coco Ho, a Swatch brand ambassador since 2010, was on hand to formally introduce the watch she designed, Swatch…

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Collectors’ Corner: How Swatch Love Turned to Serious Watch Love

by Amit Dev Handa (Las Vegas collector) My love affair with watches began when I was 13 years old — with Swatch watches. I was lucky enough to be exposed to a retail environment and family business where I was around these incredibly accessible art pieces that ticked all day long. This changed the game…

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