(This article by Roberta Naas first appeared on Forbes.com.) The Chinese Lunar New Year just began (on February 10, 2024). We have already covered a host of “Year of…
Six Swatch Group Brands Unveil Red Hot Year Of The Dragon Watches
Love It Or Hate It? Blancpain X Swatch Scuba Fifty Fathoms Watch
It was in March 2022 that Swatch and Omega joined forces to launch the “Reach for the Planets” Swatch x Omega Bioceramic MoonSwatch collection, a resounding success that saw enthusiastic…
5 Swatch Group Valentine’s Day Watches That Might Be A Little Over The Top, And One That Is Not
This year, the Swatch Group went all out for Valentine’s Day — creating some of the most sumptuous (and expensive) watches that honor romance and . Here, we take a…
Swatch Group Presents Its Chinese New Year Zodiac Watches From Blancpain, Harry Winston, Swatch
The Chinese New Year rings in officially on February 1, 2022, and a host of brands are offering creative visions of the seductive and alluring tiger for the wrist. According…
Swatch Unveils Ox Rocks 2021 For Chinese New Year
This month, the Chinese New Year begins: the year of the Ox. To celebrate a host of watch brands are releasing new timepieces that honor this animal. Swatch, though, takes…
Best Gift For The 007 Lover: Swatch 2Q
Despite the fact that the James Bond No Time to Diemovie has been postponed yet again, Swatch has not stalled the unveiling of its new 2Q watch. Following the international…
Swatch Surfs the Big Waves with New Swatch by Coco Ho
Competitive surfing was the highlight at Trestles Beach in Southern California, where the Swatch Women’s Pro Trestles was held, September 9 through 12. Swatch has been a sponsor of…
Collectors’ Corner: How Swatch Love Turned to Serious Watch Love
by Amit Dev Handa (Las Vegas collector) My affair with watches began when I was 13 years old — with Swatch watches. I was lucky enough to be exposed to…
Collectors Hooked on Swatch Watches
Just about four months ago, I was fortunate enough to travel to Paris and Switzerland with Breguet. (You can read about that trip here, here and here.) One particular night…
Affordable “Astronomy” – The Swatch Sistem51 is Finally Out
Back in 1983 – I remember it well — Swatch bounded in as the first Swiss fashion quartz watch and saved the world – well, the Swiss watchmaking world, that…
More Happy Chinese New Year Horse Wristwatches
Last week, on the exact Chinese New Year, we presented a slideshow here of great horse watches created in honor of the Chinese zodiac – Year of the Horse. Before we…