Just last week, Casio unveiled the new limited-edition Casiotron TRN50-2A watch to mark the 50thanniversary of the brand’s first watch – launched in 1974. While the Casio Company, a Japanese…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

A Closer Look At The Carl F. Bucherer Manero Tourbillon Double Peripheral
(Portions of this article by Roberta Naas first appeared on Forbes.com.) It isn’t new that Swiss watch brand Carl F. Bucherer deftly blends high technology with craftsmanship and art in…
Professional Boxer Conor McGregor Shows Off Jacob & Co Watch At Roadhouse Premiere
(This article by Roberta Naas first appeared on Forbes.com.) Streaming on Prime Video, Roadhouse is an adrena-sting movie that stars none other than Conor McGregor as Knox, a mercenary for…
Jaeger-LeCoultre Opens Renovated NY Flagship Boutique
Jaeger-LeCoultre recently unveiled its newly redesigned flagship boutique at 701 Madison Avenue in New York City. This significant transformation marks a pivotal moment in Jaeger-LeCoultre’s longstanding relationship with the Big…
Corum Redefines Luxury With Unique, Customizable Golden Bridge Dragon
In the world of luxury timepieces, where innovation meets tradition, Corum stands as a beacon of creativity and sophistication. This Swiss watchmaker has consistently pushed the boundaries of watchmaking, and…
A Private Look Inside The MET With Vacheron Constantin For Its Masterpiece On The Wrist Program
Just about a week or so ago, I was treated to one of the most beautiful experiences: a private tour of the Metropolitan Museum of Art when the museum was…
A Closer Look: Louis Vuitton X Frank Gehry Tambour Moon Flying Tourbillon
The recently released Louis Vuitton Tambour Moon Flying Tourbillon Poinçon de Genève Sapphire Frank Gehry watch represents a fusion of haute horlogerie and architectural brilliance, a testament to the collaborative…
A Closer Look At The Bulgari Octo Finissimo Sketch Watches
Bulgari, renowned for its innovation and elegance in the world of luxury watches, continues to push boundaries with its latest release: the Octo Finissimo Sketch series. Celebrating 140 years of…
Will New TAG Heuer CEO, Julien Tornare, Raise Prices, Change Product?
(This article by Roberta Naas first appeared on Forbes.com.) Recently, the LVMH Group announced changes in ranks for some of its brand’s leaders. LVMH Watches & Jewelry Division announced that…
A Closer Look At The Artistic Hermès Arceau Mon Premier Galop Watch
In the world of haute horlogerie, certain timepieces transcend the boundaries of mere accessories, becoming wearable works of art. The Hermès Arceau Mon Premier Galop watch is a prime example,…
Rolex Hosts The Green Room For 96th Oscars
As the anticipation builds for the 96th Oscars®, to be held this weekend, Rolex once again takes center stage by hosting the exclusive Greenroom, the preeminent gathering space for nominees…
Ralph Lauren Unveils New Safari Chronometer Watches
Introducing the Ralph Lauren Safari Chronometer collection, a trio of timepieces that embody the rugged spirit of an intrepid sporting adventure coupled with a touch of worldly refinement. This latest…
A Closer Look At The All-New Dior Chiffre Rouge Watches
In a celebration of timeless elegance and artistic innovation, the Dior Chiffre Rouge collection is experiencing a remarkable resurgence two decades after its initial debut. Embracing the House’s most iconic…
Endless Blue, Nonstop Red: New Nomos Club Campus Colors
German watch brand Nomos Glashutte goes big with color with the newest introduction of its Club Campus Nonstop Red and Endless Blue watches in two sizes. The result of this…
Rolex Announces Winners Of Awards For Enterprise
(This article by Roberta Naas first appeared on Forbes.com.) Rolex is a brand that understands about giving back to the planet and helping people and the environment. It has done…